diff --git a/build/3.1.0/onboarding-design-studio.asset.php b/build/3.1.0/onboarding-design-studio.asset.php
index da7dde607..356415d12 100644
--- a/build/3.1.0/onboarding-design-studio.asset.php
+++ b/build/3.1.0/onboarding-design-studio.asset.php
@@ -1 +1,4 @@
-<?php return array('dependencies' => array('react-jsx-runtime', 'wp-api-fetch', 'wp-blob', 'wp-block-editor', 'wp-components', 'wp-core-data', 'wp-data', 'wp-deprecated', 'wp-dom-ready', 'wp-editor', 'wp-element', 'wp-i18n', 'wp-plugins', 'wp-preferences', 'wp-primitives'), 'version' => '9cb31ccae1cdbcf503b0');
+<?php return array(
+	'dependencies' => array( 'react-jsx-runtime', 'wp-api-fetch', 'wp-blob', 'wp-block-editor', 'wp-components', 'wp-core-data', 'wp-data', 'wp-deprecated', 'wp-dom-ready', 'wp-editor', 'wp-element', 'wp-i18n', 'wp-plugins', 'wp-preferences', 'wp-primitives' ),
+	'version'      => '9cb31ccae1cdbcf503b0',
+);
diff --git a/build/3.1.0/onboarding-restart-button.asset.php b/build/3.1.0/onboarding-restart-button.asset.php
index 74570fd14..d162ad035 100644
--- a/build/3.1.0/onboarding-restart-button.asset.php
+++ b/build/3.1.0/onboarding-restart-button.asset.php
@@ -1 +1,4 @@
-<?php return array('dependencies' => array(), 'version' => 'd409f6c052e3b64374b3');
+<?php return array(
+	'dependencies' => array(),
+	'version'      => 'd409f6c052e3b64374b3',
+);
diff --git a/build/3.1.0/sitegen-theme-marker.asset.php b/build/3.1.0/sitegen-theme-marker.asset.php
index 3eb3105b3..02857bc1f 100644
--- a/build/3.1.0/sitegen-theme-marker.asset.php
+++ b/build/3.1.0/sitegen-theme-marker.asset.php
@@ -1 +1,4 @@
-<?php return array('dependencies' => array(), 'version' => '857c9b1be7fae2d05356');
+<?php return array(
+	'dependencies' => array(),
+	'version'      => '857c9b1be7fae2d05356',
+);
diff --git a/includes/LoginRedirect.php b/includes/LoginRedirect.php
index a9b2f994b..8fab93936 100644
--- a/includes/LoginRedirect.php
+++ b/includes/LoginRedirect.php
@@ -61,7 +61,7 @@ public static function filter_redirect( $original_redirect, $user ) {
 		if ( '0' === $redirect_option ) {
 			return $original_redirect;
 		} elseif ( '1' === $redirect_option ) {
-			return admin_url( '/index.php?page=' . WP_Admin::$slug );
+			return apply_filters( 'nfd_build_url', admin_url( '/index.php?page=' . WP_Admin::$slug ) );
 		}
 
 		// Don't redirect to onboarding if onboarding was exited or completed.
@@ -81,7 +81,7 @@ public static function filter_redirect( $original_redirect, $user ) {
 		}
 
 		// Redirect to onboarding
-		return admin_url( '/index.php?page=' . WP_Admin::$slug );
+		return apply_filters( 'nfd_build_url', admin_url( '/index.php?page=' . WP_Admin::$slug ) );
 	}
 
 	/**
diff --git a/includes/WP_Admin.php b/includes/WP_Admin.php
index 4e077ffd7..ecaafe522 100644
--- a/includes/WP_Admin.php
+++ b/includes/WP_Admin.php
@@ -211,7 +211,7 @@ public static function render() {
 		echo PHP_EOL;
 		echo '<!-- NFD:ONBOARDING -->';
 		echo PHP_EOL;
-		echo '<div id="nfd-onboarding" class="nfd-onboarding-container">' . self::is_loading() . '</div>';
+		echo '<div id="nfd-onboarding" class="nfd-onboarding-container">' . self::is_loading() . '</div>'; // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped
 		echo PHP_EOL;
 		echo '<!-- /NFD:ONBOARDING -->';
 		echo PHP_EOL;
@@ -246,14 +246,14 @@ public static function register_assets() {
 				NFD_ONBOARDING_DIR . '/languages'
 			);
 
-			$nfdOnboardingData = array(
+			$nfd_onboarding_data = array(
 				'runtime' => Data::runtime(),
 				'input'   => ReduxStateService::get( 'input' ),
 				'sitegen' => ReduxStateService::get( 'sitegen' ),
 			);
 			\wp_add_inline_script(
 				self::$slug,
-				'var nfdOnboarding =' . wp_json_encode( $nfdOnboardingData ) . ';',
+				'var nfdOnboarding =' . wp_json_encode( $nfd_onboarding_data ) . ';',
 				'before'
 			);
 
@@ -331,12 +331,12 @@ public static function exit_to_dashboard(): bool {
 
 		// If the brand plugin page URL is not found in the runtime, redirect to the WordPress admin.
 		if ( empty( $brand_plugin_url ) ) {
-			wp_redirect( admin_url() . '?' . $dashboard_redirect_params );
+			wp_redirect( apply_filters( 'nfd_build_url', admin_url() . '?' . $dashboard_redirect_params ) );
 			exit;
 		}
 
 		// If the brand plugin page URL is found in the runtime, redirect to the brand plugin page.
-		wp_redirect( $brand_plugin_url . '&' . $dashboard_redirect_params );
+		wp_redirect( apply_filters( 'nfd_build_url', $brand_plugin_url . '&' . $dashboard_redirect_params ) );
 		exit;
 	}
 
@@ -455,7 +455,7 @@ public static function can_restart_onboarding(): void {
 			'var nfdOnboardingRestartMeta =' . wp_json_encode(
 				array(
 					'buttonText' => \__( 'Build with AI', 'wp-module-onboarding' ),
-					'buttonHref' => \admin_url( 'index.php?page=' . self::$slug ),
+					'buttonHref' => \apply_filters( 'nfd_build_url', admin_url( 'index.php?page=' . self::$slug ) ),
 				)
 			) . ';',
 			'before'
@@ -504,7 +504,7 @@ public static function hide_onboarding_restart_card(): void {
 		\wp_enqueue_style( 'hide-onboarding-restart-card' );
 	}
 
-	/*
+	/**
 	Enqueue site editor specific assets when coming from onboarding.
 	 *
 	 * @return void
diff --git a/src/app/data/store/slices/runtime.js b/src/app/data/store/slices/runtime.js
index 3b8b6e69b..56d190140 100644
--- a/src/app/data/store/slices/runtime.js
+++ b/src/app/data/store/slices/runtime.js
@@ -93,7 +93,7 @@ export const selectors = {
 		const migrationUrl =
 			addQueryArgs( migrationInfo?.defaultLink, migrationInfo?.queryParams ) +
 			( migrationInfo?.fragment || '' );
-		return migrationUrl;
+		return window?.NewfoldRuntime?.linkTracker?.addUtmParams( migrationUrl ) || migrationUrl;
 	},
 
 	/**
diff --git a/src/app/steps/Migration/MigrationStep.js b/src/app/steps/Migration/MigrationStep.js
index cb77edf81..677e11ecc 100644
--- a/src/app/steps/Migration/MigrationStep.js
+++ b/src/app/steps/Migration/MigrationStep.js
@@ -25,6 +25,7 @@ const MigrationStep = () => {
 
 	/**
 	 * Track migration initiated event
+	 *
 	 * @param { string } instaWpMigrationUrl The migration url
 	 * @return { Promise<void> }
 	 */
@@ -70,7 +71,7 @@ const MigrationStep = () => {
 				await trackMigrationInitiatedEvent( migrateUrl );
 
 				// Open migration url (external)
-				window.open( migrateUrl, '_self' );
+				window.open( window?.NewfoldRuntime?.linkTracker?.addUtmParams( migrateUrl ) || migrateUrl, '_self' );
 			} else {
 				throw new Error( 'Failed to fetch migration url' );
 			}