diff --git a/charts/nginx-ingress/values.yaml b/charts/nginx-ingress/values.yaml
index abacb17cc1..07de77a5a5 100644
--- a/charts/nginx-ingress/values.yaml
+++ b/charts/nginx-ingress/values.yaml
@@ -161,7 +161,7 @@ controller:
   ## The log level of the Ingress Controller. Options include: trace, debug, info, warning, error, fatal
   logLevel: info
 
-  ## Sets the log format of Ingress Controller. Options include: glog, json, text
+  ## Sets the log format of Ingress Controller. Options include: glog, json, json-unix, json-unix-ms, text, text-unix, text-unix-ms
   logFormat: glog
 
   ## Enables auto adjusting some of the NGINX directives to help with safe configuration and prevent NGINX misconfigurations.
diff --git a/cmd/nginx-ingress/flags.go b/cmd/nginx-ingress/flags.go
index d5c1076a8a..869ea5e1a8 100644
--- a/cmd/nginx-ingress/flags.go
+++ b/cmd/nginx-ingress/flags.go
@@ -481,7 +481,7 @@ func validateLogLevel(logLevel string) error {
 // validateLogFormat makes sure a given logFormat is one of the allowed values
 func validateLogFormat(logFormat string) error {
 	switch strings.ToLower(logFormat) {
-	case "glog", "json", "text":
+	case "glog", "json", "text", "json-unix", "json-unix-ms", "text-unix", "text-unix-ms":
 		return nil
 	}
 	return fmt.Errorf("invalid log format: %v", logFormat)
diff --git a/cmd/nginx-ingress/main.go b/cmd/nginx-ingress/main.go
index 9b039002d2..a0f29d0628 100644
--- a/cmd/nginx-ingress/main.go
+++ b/cmd/nginx-ingress/main.go
@@ -1204,6 +1204,28 @@ func initLogger(logFormat string, level slog.Level, out io.Writer) context.Conte
 					a.Value = slog.AnyValue(src)
 				}
 			}
+			// Handle custom timestamp formatting
+			if a.Key == slog.TimeKey {
+				if t, ok := a.Value.Any().(time.Time); ok {
+					switch logFormat {
+					case "json-unix", "text-unix":
+						// Unix timestamp in seconds
+						return slog.Attr{
+							Key:   slog.TimeKey,
+							Value: slog.Int64Value(t.Unix()),
+						}
+					case "json-unix-ms", "text-unix-ms":
+						// Unix timestamp with milliseconds
+						return slog.Attr{
+							Key:   slog.TimeKey,
+							Value: slog.Int64Value(t.UnixMilli()),
+						}
+					default:
+						// Default timestamp format (keep original time key and format eg. RFC3339)
+						return a
+					}
+				}
+			}
 			return a
 		},
 	}
@@ -1211,9 +1233,9 @@ func initLogger(logFormat string, level slog.Level, out io.Writer) context.Conte
 	switch {
 	case logFormat == "glog":
 		h = nic_glog.New(out, &nic_glog.Options{Level: programLevel})
-	case logFormat == "json":
+	case strings.HasPrefix(logFormat, "json"):
 		h = slog.NewJSONHandler(out, opts)
-	case logFormat == "text":
+	case strings.HasPrefix(logFormat, "text"):
 		h = slog.NewTextHandler(out, opts)
 	default:
 		h = nic_glog.New(out, &nic_glog.Options{Level: programLevel})
diff --git a/cmd/nginx-ingress/main_test.go b/cmd/nginx-ingress/main_test.go
index c2572d65ac..e54076411b 100644
--- a/cmd/nginx-ingress/main_test.go
+++ b/cmd/nginx-ingress/main_test.go
@@ -62,6 +62,61 @@ func TestLogFormats(t *testing.T) {
 	}
 }
 
+func TestLogTimeFormats(t *testing.T) {
+	testCases := []struct {
+		name      string
+		logFormat string
+		wantre    string
+	}{
+		// JSON format tests
+		{
+			name:      "json default time format",
+			logFormat: "json",
+			wantre:    `^{"time":"\d{4}-\d{2}-\d{2}T\d{2}:\d{2}:\d{2}.\d+.*","level":"INFO","source":\{"file":"[^"]+\.go","line":\d+\},"msg":".*}`,
+		},
+		{
+			name:      "json unix time format",
+			logFormat: "json-unix",
+			wantre:    `^{"time":\d{10},"level":"INFO","source":\{"file":"[^"]+\.go","line":\d+\},"msg":".*}`,
+		},
+		{
+			name:      "json unix-ms time format",
+			logFormat: "json-unix-ms",
+			wantre:    `^{"time":\d{13},"level":"INFO","source":\{"file":"[^"]+\.go","line":\d+\},"msg":".*}`,
+		},
+		// TEXT format tests
+		{
+			name:      "text default time format",
+			logFormat: "text",
+			wantre:    `^time=\d{4}-\d{2}-\d{2}T\d{2}:\d{2}:\d{2}.\d+.*level=\w+\ssource=[^:]+\.go:\d+\smsg=\w+`,
+		},
+		{
+			name:      "text unix time format",
+			logFormat: "text-unix",
+			wantre:    `^time=\d{10}\slevel=\w+\ssource=[^:]+\.go:\d+\smsg=\w+`,
+		},
+		{
+			name:      "text unix-ms time format",
+			logFormat: "text-unix-ms",
+			wantre:    `^time=\d{13}\slevel=\w+\ssource=[^:]+\.go:\d+\smsg=\w+`,
+		},
+	}
+	t.Parallel()
+	for _, tc := range testCases {
+		t.Run(tc.name, func(t *testing.T) {
+			var buf bytes.Buffer
+			ctx := initLogger(tc.logFormat, levels.LevelInfo, &buf)
+			l := nl.LoggerFromContext(ctx)
+			l.Log(ctx, levels.LevelInfo, "test")
+			got := buf.String()
+			re := regexp.MustCompile(tc.wantre)
+			if !re.MatchString(got) {
+				t.Errorf("\ngot:\n%q\nwant regex:\n%q", got, tc.wantre)
+			}
+		})
+	}
+}
+
 func TestK8sVersionValidation(t *testing.T) {
 	testCases := []struct {
 		name        string