🔧 Why Audience-Based Deployment is the Future of Continuous Delivery

[MrHinsh]

🔧 Why Audience-Based Deployment is the Future of Continuous Delivery
"Let’s debunk a myth: there’s no such thing as 'best practices' in complex systems. What works today might fail tomorrow. Instead, we need adequate practices—solutions that fit the situation and evolve as conditions change.
One game-changer I’ve embraced is audience-based deployment. Gone are the days of rigid Dev-Test-Staging-Production pipelines. These environments not only drive up costs but also create massive delays in feedback, impacting quality and innovation.
Instead, imagine this: deploying changes directly to small, targeted user groups in production—monitoring their experience, learning from telemetry, and scaling up as confidence builds. It's not just about testing in production; it’s about testing with purpose.
Take the Windows team at Microsoft. They deploy nightly builds to internal audiences, gradually expanding to wider circles based on real-world feedback. This agile, ring-based approach enables faster innovation and higher resilience. Even better, it’s built on a philosophy of learning from failures: Find it. Fix it. Prevent it.
In today’s interconnected, fast-paced world, production is the ultimate reality check. Are you ready to embrace it?
Let’s chat about how audience-based deployment can transform your continuous delivery strategy! 👇
#DevOps #ContinuousDelivery #Agile #EngineeringExcellence #TechnicalLeadership #AgileLeadership #Innovation #MartinHinshelwood #NKDAgility