modify About page

add 'why this matters' bit

Author: shannonrankin

content/about.qmd

@@ -3,7 +3,11 @@ title: "About Us"
 page-layout: full
 ---
 
-NOAA Fisheries will lead a 3 year effort to accelerate a transition to operations for using PAM-based glider surveys to augment existing surveys. These efforts are based on previous successful research efforts using PAM-equipped gliders off the U.S. East Coast to study right whales, and recent testing of Seagliders off Hawaiʻi. Slocum gliders are being used for real-time monitoring of North Atlantic right whales off the U.S. Atlantic coast through a [NEFSC/WHOI collaboration](https://www.whoi.edu/news-insights/content/teaming-up-for-right-whales){target="_blank"}. NOAA's OMAO UxS Operation Center partnered with PIFSC to test PAM-equipped Seagliders to augment ship-based surveys across the vast Pacific Islands region. The results from these studies highlighted that PAM-equipped gliders can augment and replace some ship-based survey efforts, informing climate assessments, including changes in range or space use, and quantitative metrics, including density.
+## Accelerating the Use of Passive Acoustic-Equipped Gliders to Monitor and Assess Cetacean Populations
+
+*Why This matters:*  NOAA Fisheries is mandated by Congress to monitor marine mammals to mitigate current risks and support sustainable oceans by improving our understanding of marine mammals as functioning parts of marine ecosystems. PAM-equipped gliders allow for a more economical approach to improving our understanding of marine mammals and supporting their long-term conservation. 
+
+To this end, NOAA Fisheries will lead a 3 year effort to accelerate a transition to operations for using PAM-based glider surveys to augment existing surveys. These efforts are based on previous successful research efforts using PAM-equipped gliders off the U.S. East Coast to study right whales, and recent testing of Seagliders off Hawaiʻi. Slocum gliders are being used for real-time monitoring of North Atlantic right whales off the U.S. Atlantic coast through a [NEFSC/WHOI collaboration](https://www.whoi.edu/news-insights/content/teaming-up-for-right-whales){target="_blank"}. NOAA's OMAO UxS Operation Center partnered with PIFSC to test PAM-equipped Seagliders to augment ship-based surveys across the vast Pacific Islands region. The results from these studies highlighted that PAM-equipped gliders can augment and replace some ship-based survey efforts, informing climate assessments, including changes in range or space use, and quantitative metrics, including density.
 
 To expand on these efforts, PIFSC and SWFSC will lead a 3 year effort to accelerate the transition to operations for PAM-based glider surveys. The work will be focused in the Pacific initially because these Centers are ready to act and they are collectively responsible for the largest area under NMFS jurisdiction, have acute shortages of adequate shiptime, and must find alternative survey modalities to maintain their assessment operations. Despite the regional focus, the goal will be to develop a Research to Operations plan that can be adapted or applied in other regions seeking to implement PAM-equipped glider surveys to support their marine mammal assessments. The effort includes: