The game won't start

[Concorde34]

When I launch the installed game nothing happens.

(pirated copy of the game)

The installation itself was successful (the installer started) and after installation an icon appeared on the desktop.

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mobox_log.txt

00f8:fixme:exec:SHELL_execute flags ignored: 0x00004000
00f8:err:exec:SHELL_ExecuteW cannot set directory L"C:\\Program Files (x86)\\Need for Speed The Run\\bin\\x64\\"
sh: warning: setlocale: LC_ALL: cannot change locale (en_US.utf8)
fixme:nls:init_locale Failed to set LC_ALL to "en_US.utf8", is the locale supported?
01d4:fixme:ntdll:NtQuerySystemInformation info_class SYSTEM_PERFORMANCE_INFORMATION
sh: warning: setlocale: LC_ALL: cannot change locale (en_US.utf8)
fixme:nls:init_locale Failed to set LC_ALL to "en_US.utf8", is the locale supported?
01dc:fixme:heap:RtlSetHeapInformation HEAP_INFORMATION_CLASS 1 not implemented!
01e0:fixme:ntdll:NtQuerySystemInformation info_class SYSTEM_PERFORMANCE_INFORMATION