diff --git a/assets/admission-webhook/deployment.yaml b/assets/admission-webhook/deployment.yaml
index 63058e471a..0027f3e3c5 100644
--- a/assets/admission-webhook/deployment.yaml
+++ b/assets/admission-webhook/deployment.yaml
@@ -47,6 +47,7 @@ spec:
         - --web.key-file=/etc/tls/private/tls.key
         - --web.tls-cipher-suites=TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256,TLS_ECDHE_ECDSA_WITH_AES_128_GCM_SHA256,TLS_ECDHE_RSA_WITH_AES_256_GCM_SHA384,TLS_ECDHE_ECDSA_WITH_AES_256_GCM_SHA384,TLS_ECDHE_RSA_WITH_CHACHA20_POLY1305,TLS_ECDHE_ECDSA_WITH_CHACHA20_POLY1305
         - --web.tls-min-version=VersionTLS12
+        - --name-validation-scheme=utf8
         image: ""
         livenessProbe:
           httpGet:
diff --git a/jsonnet/components/admission-webhook.libsonnet b/jsonnet/components/admission-webhook.libsonnet
index 75f1cde135..8235918f82 100644
--- a/jsonnet/components/admission-webhook.libsonnet
+++ b/jsonnet/components/admission-webhook.libsonnet
@@ -42,6 +42,7 @@ function(params)
                       args+: [
                         '--web.tls-cipher-suites=' + params.tlsCipherSuites,
                         '--web.tls-min-version=VersionTLS12',
+                        '--name-validation-scheme=utf8',
                       ],
                       livenessProbe: {
                         httpGet: {
diff --git a/test/e2e/validatingwebhook_test.go b/test/e2e/validatingwebhook_test.go
index 36106fbb2e..c3b378a7d9 100644
--- a/test/e2e/validatingwebhook_test.go
+++ b/test/e2e/validatingwebhook_test.go
@@ -101,6 +101,30 @@ spec:
     webhookConfigs:
     - url: 'https://example.com'
 `, framework.E2eTestLabel)
+
+	utf8PromRuleYaml = fmt.Sprintf(`---
+apiVersion: monitoring.coreos.com/v1
+kind: PrometheusRule
+metadata:
+  name: cluster.monitoring-utf8
+  labels:
+    %s
+spec:
+  groups:
+  - name: cluster-nodes-äöü-ß
+    rules:
+    - record: cluster_node_cpu_usage_ñáéíóú
+      expr: 1
+    - alert: ClusterNodeDown_äöü_ß
+      expr: up == 0
+      labels:
+        severity: warning
+        cluster: "production-cluster-cé"
+        node: "worker-node-ñáéíóú"
+      annotations:
+        summary: "Cluster node down - UTF-8 characters"
+        description: "Node in cluster-cé is down with UTF-8 characters"
+`, framework.E2eTestLabel)
 )
 
 func TestPrometheusRuleValidatingWebhook(t *testing.T) {
@@ -133,6 +157,24 @@ func TestPrometheusRuleValidatingWebhook(t *testing.T) {
 
 }
 
+func TestPrometheusRuleValidatingWebhookUTF8Names(t *testing.T) {
+	ctx := context.Background()
+
+	// Test PrometheusRule with UTF-8 names.
+	utf8PromRule := monitoringv1.PrometheusRule{}
+	err := yaml.Unmarshal([]byte(utf8PromRuleYaml), &utf8PromRule)
+	if err != nil {
+		t.Fatal("unable to unmarshal UTF-8 prometheus rule", err)
+	}
+
+	_, err = f.MonitoringClient.PrometheusRules(f.Ns).Create(ctx, &utf8PromRule, metav1.CreateOptions{})
+	if err != nil {
+		t.Fatalf("UTF-8 prometheus rule was rejected by validating webhook: %v", err)
+	}
+
+	f.MonitoringClient.PrometheusRules(f.Ns).Delete(ctx, utf8PromRule.Name, metav1.DeleteOptions{})
+}
+
 func TestAlertManagerConfigValidatingWebhook(t *testing.T) {
 	ctx := context.Background()