diff --git a/Makefile b/Makefile
index 59d8f65b3..6e303cea7 100644
--- a/Makefile
+++ b/Makefile
@@ -188,7 +188,7 @@ endif
 
 .PHONY: install
 install: manifests kustomize ## Install CRDs into the K8s cluster specified in ~/.kube/config.
-	$(KUSTOMIZE) build config/crd | kubectl apply -f -
+	$(KUSTOMIZE) build config/crd | kubectl replace --force -f -
 
 .PHONY: uninstall
 uninstall: manifests kustomize ## Uninstall CRDs from the K8s cluster specified in ~/.kube/config. Call with ignore-not-found=true to ignore resource not found errors during deletion.