feat(README): Update for brevity and consistency

Author: bmuenzenmeyer

packages/core/README.md

@@ -1,25 +1,16 @@
-![Pattern Lab Logo](/patternlab.png 'Pattern Lab Logo')
+![Pattern Lab Logo](../../patternlab.png 'Pattern Lab Logo')
 
-[![Build Status](https://travis-ci.org/pattern-lab/patternlab-node.svg?branch=master)](https://travis-ci.org/pattern-lab/patternlab-node) ![current release](https://img.shields.io/npm/v/@pattern-lab/patternlab-node.svg) ![license](https://img.shields.io/github/license/pattern-lab/patternlab-node.svg) [![Coverage Status](https://coveralls.io/repos/github/pattern-lab/patternlab-node/badge.svg?branch=master)](https://coveralls.io/github/pattern-lab/patternlab-node?branch=master) [![code style: prettier](https://img.shields.io/badge/code_style-prettier-ff69b4.svg)](https://github.com/prettier/prettier)
+[![Build Status](https://travis-ci.org/pattern-lab/patternlab-node.svg?branch=master)](https://travis-ci.org/pattern-lab/patternlab-node)
+![current release](https://img.shields.io/npm/v/@pattern-lab/core.svg)
+![license](https://img.shields.io/github/license/pattern-lab/patternlab-node.svg)
+[![Coverage Status](https://coveralls.io/repos/github/pattern-lab/patternlab-node/badge.svg?branch=master)](https://coveralls.io/github/pattern-lab/patternlab-node?branch=master)
+[![code style: prettier](https://img.shields.io/badge/code_style-prettier-ff69b4.svg)](https://github.com/prettier/prettier)
 [![node (scoped)](https://img.shields.io/node/v/@pattern-lab/patternlab-node.svg)]()
 [![Join the chat at Gitter](https://badges.gitter.im/pattern-lab/node.svg)](https://gitter.im/pattern-lab/node)
 
 # Pattern Lab Node Core
 
-This repository contains the core functionality for Pattern Lab Node. Pattern Lab helps you and your team build thoughtful, pattern-driven user interfaces using atomic design principles.
-
-[Online Demo of Pattern Lab Output](http://demo.patternlab.io/)
-
-## Support for Pattern Lab Node
-
-Pattern Lab Node wouldn't be what it is today without the support of the community. It will always be free and open source. Continued development is made possible in part from the support of [these wonderful project supporters](https://github.com/pattern-lab/patternlab-node/wiki/Thanks). If you want to learn more about supporting the project, visit the [Pattern Lab Node Patreon page](https://www.patreon.com/patternlab).
-
-**:100: Thanks for support from the following:**
-
-* **[Brad Frost](http://bradfrost.com/)**
-* [Marcos Peebles](https://twitter.com/marcospeebles)
-* [Susan Simkins](https://twitter.com/susanmsimkins)
-* [Wilfred Nas](https://twitter.com/wnas)
+This repository contains the core functionality for Pattern Lab Node.
 
 ## Installation
 
@@ -29,19 +20,18 @@ Pattern Lab Node can be used different ways. Editions are **example** pairings o
 
 As of Pattern Lab Node 3.X, `patternlab-node` can run standalone, without the need for task runners like gulp or grunt.
 
-`npm install @pattern-lab/patternlab-node`
+`npm install @pattern-lab/core`
 
 See [Usage](#usage) for more information.
 
 ### Editions
 
 For users wanting a more pre-packaged experience several editions are available.
 
-* [Pattern Lab/Node: Gulp Edition](https://github.com/pattern-lab/edition-node-gulp) contains info how to get started within a Gulp task running environment.
-* [Pattern Lab/Node: Grunt Edition](https://github.com/pattern-lab/edition-node-grunt) contains info how to get started within a Grunt task running environment.
-* [Pattern Lab/Node: Vanilla Edition](https://github.com/pattern-lab/edition-node) contains info how to get started within a pure node environment.
-* [Pattern Lab/Node: Webpack Edition](https://github.com/Comcast/patternlab-edition-node-webpack) contains info how to get started within a webpack environment.
-  > Thanks to the team at Comcast for open-sourcing this stellar work!
+* [Pattern Lab/Node: Vanilla Edition](https://github.com/pattern-lab/patternlab-node/packages/edition-node) contains info how to get started within a pure node environment.
+
+* [Pattern Lab/Node: Gulp Edition](https://github.com/pattern-lab/patternlab-node/packages/edition-node-gulp) contains info how to get started within a Gulp task running environment.
+
 
 ## Ecosystem
 
@@ -51,11 +41,11 @@ Core, and Editions, are part of the [Pattern Lab Ecosystem](http://patternlab.io
 
 ## Usage
 
-`patternlab-node` can be required within any Node environment, taking in a configuration file at instantiation.
+`@pattern-lab/core` can be required within any Node environment, taking in a configuration file at instantiation.
 
 ```javascript
 const config = require('./patternlab-config.json');
-const patternlab = require('patternlab-node')(config);
+const patternlab = require('@pattern-lab/core')(config);
 
 // build, optionally watching or choosing incremental builds
 patternlab.build({
@@ -73,7 +63,7 @@ patternlab.serve({
 
 * Read more about the rest of [Public API](./docs), and already implemented for you within [Editions](#editions).
 
-* A full-featured [command line interface](https://github.com/pattern-lab/patternlab-node-cli) is also available courtesy of [@raphaelokon](https://github.com/raphaelokon).
+* A full-featured [command line interface](https://github.com/pattern-lab/patternlab-node/packages/cli) is also available.
 
 ### Events
 
@@ -97,38 +87,18 @@ patternlab.events.on('patternlab-global-change', (data) => {
 
 ## Development Installation / Workflow
 
-If you are interested in [contributing to Pattern Lab](https://github.com/pattern-lab/patternlab-node/blob/master/.github/CONTRIBUTING.md), it's suggested to install an Edition of your choice and then run a local copy of this repository via [`npm link`](https://docs.npmjs.com/cli/link).
-
-```bash
-mkdir /patternlab-node
-cd /patternlab-node
-git clone https://github.com/pattern-lab/patternlab-node.git
-npm install
-npm link
-cd location/of/editionOrSourceAndConfig
-npm link @pattern-lab/patternlab-node
-```
-
-The above is a bit verbose, but illustrates:
-
-1. how to clone this repository to an arbitrary location
-2. install all dependencies (run `npm install --dev` if your NODE_ENV is production for some reason)
-3. setup the `npm link` to your local copy
-4. use the local copy of patternlab-node in your edition / working directory
-
-> Make sure to change to whichever branch you intend to hack on or test within your cloned repository, such as `dev` or `bugfix/fixes-broken-unittest`
-
+If you are interested in contributing to Pattern Lab, please do take some time to learn how we [develop locally](https://github.com/pattern-lab/patternlab-node/blob/master/.github/CONTRIBUTING.md#developing-locally) within the contribution guidelines.
 ## Upgrading
 
 If you find yourself here and are looking to upgrade, check out how to upgrade from version to version of Pattern Lab Node here: [https://github.com/pattern-lab/patternlab-node/wiki/Upgrading](https://github.com/pattern-lab/patternlab-node/wiki/Upgrading)
 
-View the [ChangeLog](https://github.com/pattern-lab/patternlab-node/wiki/ChangeLog) for the latest Pattern Lab Node updates.
+View the [latest releases](https://github.com/pattern-lab/patternlab-node/releases) for comprehensive changelogs.
 
 ## Contributing
 
 If you'd like to contribute to Pattern Lab Node, please do so! There is always a lot of ground to cover and something for your wheelhouse.
 
-Please read the guidelines: https://github.com/pattern-lab/patternlab-node/blob/master/.github/CONTRIBUTING.md
+Please read the [contribution guidelines](https://github.com/pattern-lab/patternlab-node/blob/master/.github/CONTRIBUTING.md).
 
 ## Core Team