+ <p>At Etsy we view Code as Craft (check out our blog: <a href="http://codeascraft.etsy.com">codeascraft.etsy.com</a>), and we pride ourselves on enabling every developer to deliver his or her code to the Etsy community as quickly as possible, in our case, around 20 minutes from code completion. Four months prior to Cyber Monday 2010, there might have been a day where as many as 10 deployments occurred, but the Thursday before Thanksgiving, the prelude to the biggest day for an e-commerce website, Etsy engineers managed 40 deployments in a single day, and each deployment included passing a battery of 5000+ tests. We would like to share with you how we are approaching internal tooling, abusing PHPUnit, pushing beyond the boundaries of Hudson CI, and creating metrics to guide the future of our continuous deployments while keeping it handmade.</p>
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