diff --git a/Readme.md b/Readme.md
index 99b5cd3d..2a868494 100644
--- a/Readme.md
+++ b/Readme.md
@@ -77,6 +77,7 @@ node app.js | pino-pretty
 - `--minimumLevel` (`-L`): Hide messages below the specified log level. Accepts a number, `trace`, `debug`, `info`, `warn`, `error`, or `fatal`. If any more filtering is required, consider using [`jq`](https://stedolan.github.io/jq/).
 - `--customLevels` (`-x`): Override default levels with custom levels, e.g. `-x err:99,info:1`
 - `--customColors` (`-X`): Override default colors with custom colors, e.g. `-X err:red,info:blue`
+- `--colorizeMessage` (`-z`): Applies the level label color to the entire message output
 - `--useOnlyCustomProps` (`-U`): Only use custom levels and colors (if provided) (default: true); else fallback to default levels and colors, e.g. `-U false`
 - `--messageFormat` (`-o`): Format output of message, e.g. `{levelLabel} - {pid} - url:{req.url}` will output message: `INFO - 1123 - url:localhost:3000/test`
   Default: `false`
@@ -267,6 +268,7 @@ The options accepted have keys corresponding to the options described in [CLI Ar
   singleLine: false, // --singleLine
   customColors: 'err:red,info:blue', // --customColors
   customLevels: 'err:99,info:1', // --customLevels (not required with pino >=8.21.0)
+  colorizeMessage: false, // --colorizeMessage
   levelLabel: 'levelLabel', // --levelLabel
   minimumLevel: 'info', // --minimumLevel
   useOnlyCustomProps: true, // --useOnlyCustomProps
diff --git a/bin.js b/bin.js
old mode 100644
new mode 100755
index 4a7a5f73..247f3d9b
--- a/bin.js
+++ b/bin.js
@@ -60,7 +60,8 @@ if (cmd.h || cmd.help) {
       ignore: 'i',
       include: 'I',
       hideObject: 'H',
-      singleLine: 'S'
+      singleLine: 'S',
+      colorizeMessage: 'z'
     },
     default: {
       messageKey: DEFAULT_VALUE,
diff --git a/index.d.ts b/index.d.ts
index 7339d534..a62bfc84 100644
--- a/index.d.ts
+++ b/index.d.ts
@@ -214,6 +214,12 @@ declare namespace PinoPretty {
      * @default true
      */
     useOnlyCustomProps?: boolean;
+    /**
+     * Print the message same color of the level.
+     *
+     * @default false
+     */
+    colorizeMessage?: boolean;
   }
 
   function build(options: PrettyOptions): PrettyStream;
diff --git a/index.js b/index.js
index fcda6b2f..698390be 100644
--- a/index.js
+++ b/index.js
@@ -70,6 +70,8 @@ const pretty = require('./lib/pretty')
  * it must be a format string.
  * @property {boolean} [useOnlyCustomProps=true] When true, only custom levels
  * and colors will be used if they have been provided.
+ * @property {boolean} [colorizeMessage=false] When true, the message will
+ * get the same color of the level
  */
 
 /**
@@ -99,7 +101,8 @@ const defaultOptions = {
   singleLine: false,
   timestampKey: TIMESTAMP_KEY,
   translateTime: true,
-  useOnlyCustomProps: true
+  useOnlyCustomProps: true,
+  colorizeMessage: false
 }
 
 /**
diff --git a/lib/colors.js b/lib/colors.js
index 321b7b7e..60e987f4 100644
--- a/lib/colors.js
+++ b/lib/colors.js
@@ -59,6 +59,7 @@ function plainColorizer (useOnlyCustomProps) {
   customColoredColorizer.message = plain.message
   customColoredColorizer.greyMessage = plain.greyMessage
   customColoredColorizer.property = plain.property
+  customColoredColorizer.levelColors = plain
   customColoredColorizer.colors = createColors({ useColor: false })
   return customColoredColorizer
 }
@@ -71,6 +72,7 @@ function coloredColorizer (useOnlyCustomProps) {
   customColoredColorizer.message = colored.message
   customColoredColorizer.property = colored.property
   customColoredColorizer.greyMessage = colored.greyMessage
+  customColoredColorizer.levelColors = colored
   customColoredColorizer.colors = availableColors
   return customColoredColorizer
 }
@@ -86,6 +88,7 @@ function customColoredColorizerFactory (customColors, useOnlyCustomProps) {
   customColoredColorizer.colors = availableColors
   customColoredColorizer.message = customColoredColorizer.message || customColored.message
   customColoredColorizer.greyMessage = customColoredColorizer.greyMessage || customColored.greyMessage
+  customColoredColorizer.levelColors = customColored || colored
 
   return customColoredColorizer
 }
diff --git a/lib/utils/parse-factory-options.js b/lib/utils/parse-factory-options.js
index 3b051f03..040945a0 100644
--- a/lib/utils/parse-factory-options.js
+++ b/lib/utils/parse-factory-options.js
@@ -78,7 +78,8 @@ function parseFactoryOptions (options) {
     minimumLevel,
     singleLine,
     timestampKey,
-    translateTime
+    translateTime,
+    colorizeMessage
   } = options
   const errorProps = options.errorProps.split(',')
   const useOnlyCustomProps = typeof options.useOnlyCustomProps === 'boolean'
@@ -168,6 +169,7 @@ function parseFactoryOptions (options) {
     singleLine,
     timestampKey,
     translateTime,
-    useOnlyCustomProps
+    useOnlyCustomProps,
+    colorizeMessage
   }
 }
diff --git a/lib/utils/prettify-message.js b/lib/utils/prettify-message.js
index ee2f3dc8..d43b8092 100644
--- a/lib/utils/prettify-message.js
+++ b/lib/utils/prettify-message.js
@@ -33,8 +33,10 @@ function prettifyMessage ({ log, context }) {
     levelLabel,
     messageFormat,
     messageKey,
-    useOnlyCustomProps
+    useOnlyCustomProps,
+    colorizeMessage
   } = context
+
   if (messageFormat && typeof messageFormat === 'string') {
     const parsedMessageFormat = interpretConditionals(messageFormat, log)
 
@@ -51,13 +53,28 @@ function prettifyMessage ({ log, context }) {
         // Parse nested key access, e.g. `{keyA.subKeyB}`.
         return getPropertyValue(log, p1) || ''
       })
+
+    if (colorizeMessage) {
+      return colorizer.levelColors[getPropertyValue(log, levelKey)](message)
+    }
+
     return colorizer.message(message)
   }
   if (messageFormat && typeof messageFormat === 'function') {
     const msg = messageFormat(log, messageKey, levelLabel, { colors: colorizer.colors })
+
+    if (colorizeMessage) {
+      return colorizer.levelColors[getPropertyValue(log, levelKey)](msg)
+    }
+
     return colorizer.message(msg)
   }
   if (messageKey in log === false) return undefined
   if (typeof log[messageKey] !== 'string' && typeof log[messageKey] !== 'number' && typeof log[messageKey] !== 'boolean') return undefined
+
+  if (colorizeMessage) {
+    return colorizer.levelColors[getPropertyValue(log, levelKey)](log[messageKey])
+  }
+
   return colorizer.message(log[messageKey])
 }
diff --git a/lib/utils/prettify-message.test.js b/lib/utils/prettify-message.test.js
index ecb3eb77..2de3572f 100644
--- a/lib/utils/prettify-message.test.js
+++ b/lib/utils/prettify-message.test.js
@@ -87,6 +87,34 @@ test('returns message formatted by `messageFormat` option - levelLabel & useOnly
   t.assert.strictEqual(str, '[30] INFO appModule - foo')
 })
 
+test('returns a default(cyan) colored message when `colorizeMessage` is false', t => {
+  const colorizer = getColorizer(true)
+
+  const str = prettifyMessage({
+    log: { msg: 'foo', level: 40 },
+    context: {
+      ...context,
+      colorizer,
+      colorizeMessage: false
+    }
+  })
+  t.assert.strictEqual(str, '\x1B[36mfoo\x1B[39m')
+})
+
+test('returns a colored(yellow warning) message when `colorizeMessage` is true', t => {
+  const colorizer = getColorizer(true)
+
+  const str = prettifyMessage({
+    log: { msg: 'foo', level: 40 },
+    context: {
+      ...context,
+      colorizer,
+      colorizeMessage: true
+    }
+  })
+  t.assert.strictEqual(str, '\x1B[33mfoo\x1B[39m')
+})
+
 test('returns message formatted by `messageFormat` option - levelLabel & useOnlyCustomProps true', t => {
   const str = prettifyMessage({
     log: { msg: 'foo', context: 'appModule', level: 30 },
diff --git a/test/cli.test.js b/test/cli.test.js
index 7055a927..2d6cb3c3 100644
--- a/test/cli.test.js
+++ b/test/cli.test.js
@@ -162,6 +162,20 @@ describe('cli', () => {
     })
   }
 
+  for (const optionName of ['--colorizeMessage', '-z']) {
+    test(`colorize messages via ${optionName}`, async (t) => {
+      t.plan(1)
+      const child = spawn(process.argv[0], [bin, optionName], { env })
+      child.on('error', t.assert.fail)
+      const endPromise = once(child.stdout, 'data', (data) => {
+        t.assert.strictEqual(data.toString(), `[${formattedEpoch}] INFO (42): hello world\n`)
+      })
+      child.stdin.write(logLine)
+      await endPromise
+      t.after(() => child.kill())
+    })
+  }
+
   for (const optionName of ['--useOnlyCustomProps', '-U']) {
     test(`customize levels via ${optionName} false and customColors`, async (t) => {
       t.plan(1)
diff --git a/test/types/pino-pretty.test-d.ts b/test/types/pino-pretty.test-d.ts
index 8649edc3..cfb602bc 100644
--- a/test/types/pino-pretty.test-d.ts
+++ b/test/types/pino-pretty.test-d.ts
@@ -47,6 +47,7 @@ const options: PinoPretty.PrettyOptions = {
   append: true,
   mkdir: true,
   useOnlyCustomProps: false,
+  colorizeMessage: false,
 };
 
 expectType<PrettyStream>(pretty()); // #326