Merge pull request #649 from plausible/Hricha-Shandily-patch-10

Include info omitted before

Author: Hricha-Shandily

docs/consolidated-views.md

@@ -10,6 +10,14 @@ It looks just like any other Plausible dashboard, but the data includes all your
 
 <img alt="Consolidated traffic view" src={useBaseUrl('img/consolidated-view.png')} />
 
+## When a consolidated view is useful
+
+- If you are managing several brands or domains, you will be able to check total visitors, top sources, and important trends across all your sites at once.
+
+- It helps you oversee a network of blogs or microsites so you can spot which sites grow fastest, which ones slow down, and where to focus content or marketing effort.
+
+- It's easier to share insights with leadership or clients. You can even send a single email report that summarises combined activity for an entire organisation.
+
 ## How to enable your consolidated view?
 
 To have a consolidated view, you need:
@@ -22,21 +30,21 @@ Once your team meets these requirements, your consolidated view will appear auto
 
 ## Configuration
 
-Just like a regular site, a consolidated view has its own settings. You can access the settings directly from the /sites page, or the site picker menu on the top left of the consolidated dashboard.
+Just like a regular site, a consolidated view has its own settings. You can access the settings directly from the [All Sites](https://plausible.io/sites) page, or the site picker menu on the top left of the consolidated dashboard.
 
 <img alt="Consolidated traffic view" src={useBaseUrl('img/consolidated-view-settings.png')} />
 
 #### Timezone
 
-You can change the timezone used for your consolidated stats. By default, it uses the timezone set for the majority of your sites.
+You can change the timezone used for your consolidated stats. By default, it uses the timezone set for the majority of your sites. It might be helpful to choose a timezone that matches how you normally review performance.
 
 #### Goals
 
 To see conversions on your consolidated dashboard, add your [goals](https://plausible.io/docs/goal-conversions) manually, just like you would on a regular site.
 
 #### Custom properties
 
-Just like goals, [custom properties](https://plausible.io/docs/custom-props/introduction) need to be added manually too. 
+You can define custom properties that apply across all sites, such as brand, region, or product category. Just like goals, [custom properties](https://plausible.io/docs/custom-props/introduction) need to be added manually too.
 
 #### Email reports