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Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive. That's why we built Plausible Analytics, a simple but powerful alternative.
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Here's what makes Plausible a great <ahref="/vs-google-analytics">Google Analytics alternative</a> and why over 16,000 paying subscribers trust us with their website and business insights:
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<h3>Simple analytics at a glance</h3>
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<p>
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Plausible is <ahref="/simple-web-analytics">simple analytics</a>. It is easy to understand and cuts through the noise. Check your site traffic and get the essential insights on one page in one minute. Get an aggregated view of all your sites in a consolidated dashboard. There are no layers of menus and no need to build custom reports, custom dashboards or PowerPoint documents. You can even <ahref="/docs/google-analytics-import">import your Google Analytics stats</a>.
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<h3>Lightweight script that keeps your site speed fast</h3>
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Plausible is <ahref="/lightweight-web-analytics">lightweight analytics</a>. Our script is 75 times smaller than Google Analytics. Your page weight will be cut down, your site will load faster and you'll reduce your carbon footprint for a greener and more sustainable web. A site with 100,000 monthly visitors can save 8.2 kg of CO2 emissions per year by switching.
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No need for cookie banners or GDPR consent
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Plausible is <ahref="/privacy-focused-web-analytics">privacy-friendly analytics</a>. All the site measurement is carried out absolutely anonymously. Cookies are not used and no personal data is collected. There are no persistent identifiers. No cross-site or cross-device tracking either. Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU.
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<h3>
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Track goal conversions, revenue and campaigns
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<p>
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Plausible is powerful. Segment your audience by any metric you click on. Analyze paid campaigns. Track ecommerce revenue, outbound link clicks, form submissions, file downloads and 404 error pages. Track engagement metrics like scroll depth, bounce rate, and time spent on page. Create custom events with custom dimensions to track conversions and attribution. Increase conversions using funnel analysis.
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<h3>Invite team members and share your dashboard</h3>
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Plausible is shareable. Your stats are private by default but you can choose to be transparent and make them public so anyone with your custom link can view them. You can embed the dashboard into your website too. Stats can also be shared privately by generating a secure link. You can invite team members and assign user roles too.
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We hope you enjoy Plausible!
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<p>Regards,</p>
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<p>Uku and Marko</p>
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P.S. We're a completely independent, self-funded, bootstrapped and debt-free team of 10. We're not interested in raising funds or taking investment. We choose the subscription business model rather than surveillance capitalism. We're operating a sustainable project funded solely by the fees that our subscribers pay us. Read more <ahref="/about" class="text-indigo-600 hover:underline">about us</a>.
Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive. That's why we built Plausible Analytics, a simple but powerful alternative.
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<p>
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Here's what makes Plausible a great <ahref="/vs-google-analytics">Google Analytics alternative</a> and why over 16,000 paying subscribers trust us with their website and business insights:
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</p>
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<h3>Simple analytics at a glance</h3>
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<p>
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Plausible is <ahref="/simple-web-analytics">simple analytics</a>. It is easy to understand and cuts through the noise. Check your site traffic and get the essential insights on one page in one minute. Get an aggregated view of all your sites in a consolidated dashboard. There are no layers of menus and no need to build custom reports, custom dashboards or PowerPoint documents. You can even <ahref="/docs/google-analytics-import">import your Google Analytics stats</a>.
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<h3>Lightweight script that keeps your site speed fast</h3>
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<p>
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Plausible is <ahref="/lightweight-web-analytics">lightweight analytics</a>. Our script is 75 times smaller than Google Analytics. Your page weight will be cut down, your site will load faster and you'll reduce your carbon footprint for a greener and more sustainable web. A site with 100,000 monthly visitors can save 8.2 kg of CO2 emissions per year by switching.
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No need for cookie banners or GDPR consent
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</h3>
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<p>
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Plausible is <ahref="/privacy-focused-web-analytics">privacy-friendly analytics</a>. All the site measurement is carried out absolutely anonymously. Cookies are not used and no personal data is collected. There are no persistent identifiers. No cross-site or cross-device tracking either. Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU.
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<h3>
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Track goal conversions, revenue and campaigns
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</h3>
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<p>
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Plausible is powerful. Segment your audience by any metric you click on. Analyze paid campaigns. Track ecommerce revenue, outbound link clicks, form submissions, file downloads and 404 error pages. Track engagement metrics like scroll depth, bounce rate, and time spent on page. Create custom events with custom dimensions to track conversions and attribution. Increase conversions using funnel analysis.
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</p>
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<h3>Invite team members and share your dashboard</h3>
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<p>
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Plausible is shareable. Your stats are private by default but you can choose to be transparent and make them public so anyone with your custom link can view them. You can embed the dashboard into your website too. Stats can also be shared privately by generating a secure link. You can invite team members and assign user roles too.
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</p>
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We hope you enjoy Plausible!
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</p>
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<p>Regards,</p>
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<p>Uku and Marko</p>
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<p>
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P.S. We're a completely independent, self-funded, bootstrapped and debt-free team of 10. We're not interested in raising funds or taking investment. We choose the subscription business model rather than surveillance capitalism. We're operating a sustainable project funded solely by the fees that our subscribers pay us. Read more <ahref="/about" class="text-indigo-600 hover:underline">about us</a>.
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