diff --git a/src/Admin/Provisioning.php b/src/Admin/Provisioning.php
index f988d40..04c7dd0 100644
--- a/src/Admin/Provisioning.php
+++ b/src/Admin/Provisioning.php
@@ -110,6 +110,7 @@ private function init() {
 		add_action( 'update_option_plausible_analytics_settings', [ $this, 'maybe_create_goals' ], 10, 2 );
 		add_action( 'update_option_plausible_analytics_settings', [ $this, 'maybe_delete_goals' ], 11, 2 );
 		add_action( 'update_option_plausible_analytics_settings', [ $this, 'maybe_create_custom_properties' ], 11, 2 );
+		add_filter( 'pre_update_option_plausible_analytics_settings', [ $this, 'maybe_enable_customer_user_roles' ] );
 	}
 
 	/**
@@ -373,4 +374,32 @@ public function maybe_create_custom_properties( $old_settings, $settings ) {
 
 		$this->client->enable_custom_property( $create_request );
 	}
+
+	/**
+	 * Auto-enables tracking of the 'Customer' user role for WC, 'Subscriber' user role for EDD and 'EDD_Subscriber' user role for EDD Recurring
+	 * if Revenue tracking and one of these plugins is enabled.
+	 *
+	 * @param $settings
+	 *
+	 * @return array
+	 */
+	public function maybe_enable_customer_user_roles( $settings ) {
+		$enhanced_measurements = $settings[ 'enhanced_measurements' ];
+
+		if ( Helpers::is_enhanced_measurement_enabled( 'revenue', $enhanced_measurements ) ) {
+			if ( Integrations::is_wc_active() && ! in_array( 'customer', $settings[ 'tracked_user_roles' ] ) ) {
+				$settings[ 'tracked_user_roles' ][] = 'customer';
+			}
+
+			if ( Integrations::is_edd_active() && ! in_array( 'subscriber', $settings[ 'tracked_user_roles' ] ) ) {
+				$settings[ 'tracked_user_roles' ][] = 'subscriber';
+			}
+
+			if ( Integrations::is_edd_recurring_active() && ! in_array( 'edd_subscriber', $settings[ 'tracked_user_roles' ] ) ) {
+				$settings[ 'tracked_user_roles' ][] = 'edd_subscriber';
+			}
+		}
+
+		return $settings;
+	}
 }
diff --git a/src/Integrations.php b/src/Integrations.php
index bcda641..247c29d 100644
--- a/src/Integrations.php
+++ b/src/Integrations.php
@@ -65,4 +65,12 @@ public static function is_edd_active() {
 	public static function is_form_submit_active() {
 		return apply_filters( 'plausible_analytics_integrations_form_submit', Helpers::is_enhanced_measurement_enabled( 'form-completions' ) );
 	}
+
+	/**
+	 * Checks if EDD Recurring is installed and activated.
+	 * @return mixed|null
+	 */
+	public static function is_edd_recurring_active() {
+		return apply_filters( 'plausible_analytics_integrations_edd_recurring', function_exists( 'EDD_Recurring' ) && Helpers::is_enhanced_measurement_enabled( 'revenue' ) );
+	}
 }
diff --git a/tests/integration/Admin/ProvisioningTest.php b/tests/integration/Admin/ProvisioningTest.php
index aeed673..71db0c2 100644
--- a/tests/integration/Admin/ProvisioningTest.php
+++ b/tests/integration/Admin/ProvisioningTest.php
@@ -123,4 +123,39 @@ public function testCreateGoalRequest() {
 
 		$this->assertInstanceOf( 'Plausible\Analytics\WP\Client\Model\GoalCreateRequestCustomEvent', $custom_event );
 	}
+
+	/**
+	 * @see Provisioning::maybe_enable_customer_user_roles()
+	 * @return void
+	 */
+	public function testMaybeEnableCustomerUserRole() {
+		$class                               = new Provisioning( false );
+		$settings                            = [];
+		$settings[ 'enhanced_measurements' ] = [ 'revenue' ];
+		$settings[ 'tracked_user_roles' ]    = [];
+
+		add_filter( 'plausible_analytics_integrations_woocommerce', '__return_true' );
+
+		$new_settings = $class->maybe_enable_customer_user_roles( $settings );
+
+		remove_filter( 'plausible_analytics_integrations_woocommerce', '__return_true' );
+
+		$this->assertTrue( in_array( 'customer', $new_settings[ 'tracked_user_roles' ] ) );
+
+		add_filter( 'plausible_analytics_integrations_edd', '__return_true' );
+
+		$new_settings = $class->maybe_enable_customer_user_roles( $settings );
+
+		remove_filter( 'plausible_analytics_integrations_edd', '__return_true' );
+
+		$this->assertTrue( in_array( 'subscriber', $new_settings[ 'tracked_user_roles' ] ) );
+
+		add_filter( 'plausible_analytics_integrations_edd_recurring', '__return_true' );
+
+		$new_settings = $class->maybe_enable_customer_user_roles( $settings );
+
+		remove_filter( 'plausible_analytics_integrations_edd_recurring', '__return_true' );
+
+		$this->assertTrue( in_array( 'edd_subscriber', $new_settings[ 'tracked_user_roles' ] ) );
+	}
 }