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When Imgur originally started doing mp4 uploads they used a different file extension, .gifv, to represent these files and to push the idea that this was the successor of the GIF.
In the time since then, .mp4 as an extension has caught on due to wider use, and .gifv has dwindled, still only referenced by Imgur now.
So the question is, should we use mp4 links? I think this is probably a yes, it seems more apps and things on the web would likely prefer .mp4 due to this widespread use. I think it would be good to trial it out for a while and see if we get any user responses back complaining about the change.
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