diff --git a/object_tools/options.py b/object_tools/options.py
index 29c65f2..726aceb 100644
--- a/object_tools/options.py
+++ b/object_tools/options.py
@@ -82,16 +82,22 @@ def media(self, form):
         return media
 
     def reverse(self):
-        info = self.model._meta.app_label, self.model._meta.module_name, \
-            self.name
+        try:
+            model_name = self.model._meta.module_name
+        except AttributeError:
+            model_name = self.model._meta.model_name
+        info = self.model._meta.app_label, model_name, self.name
         return reverse('object-tools:%s_%s_%s' % info)
 
     def _urls(self):
         """
         URL patterns for tool linked to _view method.
         """
-        info = self.model._meta.app_label, self.model._meta.module_name, \
-            self.name
+        try:
+            model_name = self.model._meta.module_name
+        except AttributeError:
+            model_name = self.model._meta.model_name        
+        info = self.model._meta.app_label, model_name, self.name
         urlpatterns = patterns(
             '', url(r'^%s/$' % self.name, self._view, name='%s_%s_%s' % info),
         )
diff --git a/object_tools/sites.py b/object_tools/sites.py
index fefb397..d8858fa 100644
--- a/object_tools/sites.py
+++ b/object_tools/sites.py
@@ -69,9 +69,13 @@ def get_urls(self):
         # Add in each object_tool's views.
         for model, object_tools in self._registry.iteritems():
             for object_tool in object_tools:
+                try:
+                    model_name = model._meta.module_name
+                except AttributeError:
+                    model_name = model._meta.model_name 
                 urlpatterns += patterns('',
                     url(r'^%s/%s/' % (model._meta.app_label,
-                        model._meta.module_name),
+                        model_name),
                         include(object_tool.urls))
                 )
 
diff --git a/object_tools/templates/admin/change_list.html b/object_tools/templates/admin/change_list.html
index 6bef586..697eeb7 100644
--- a/object_tools/templates/admin/change_list.html
+++ b/object_tools/templates/admin/change_list.html
@@ -42,9 +42,7 @@
         {% trans "Home" %}
       </a>
        &rsaquo;
-       <a href="../">
-         {{ app_label|capfirst }}
-      </a>
+       <a href="{% url 'admin:app_list' app_label=cl.opts.app_label %}">{{ cl.opts.app_config.verbose_name }}</a>
       &rsaquo;
       {{ cl.opts.verbose_name_plural|capfirst }}
     </div>