[DRAFT] In-App Creatives Repository #1207
Description
Motivation
Introduce specifications for In-App creatives.
Implementing this specification, the programmatic demand partners will ensure in the quality of
- Rendering
- Measurement
- Ad Experience of the Ad
Background
Currently, there is no reliable standard for In-App creatives that demand partners can implement and publishers rely on to be sure that the creative will be served, rendered, and measured properly.
These standards allow the inclusion of the In-App inventory to programmatic, mostly web-oriented, advertisers.
Objectives
- Create a GitHub repository for In-App creatives specifications
- Post the Rewarded Creative Spec in the new repository
- TODO