[Prebid Server] Add Mixpeek as External Server-Side Contextual Data Provider

[esteininger]

Summary

Requesting Mixpeek be listed as an external server-side contextual data provider for Prebid Server.

How This Relates to Prebid Server

Prebid Server is implemented in Go and does not directly consume npm packages at runtime.

Mixpeek provides:

• Reference implementation of server-side RTD logic
• • OpenRTB field mappings identical to a Prebid Server data provider
• • • Test harness for validating bid request enrichment
• • • • Utilities for teams running Node-based gateways/proxies in front of PBS

What This Is

Type	Description
Reference Implementation	OpenRTB enrichment logic
Test Harness	Validate bid request enrichment
Node Gateway Utility	For PBS proxy/gateway layers
NOT a Go module	Does not run inside Prebid Server

Who This Is For

• Engineers building or validating Prebid Server data providers
• • Teams running Node-based gateways in front of Prebid Server
• • • Developers testing OpenRTB enrichment logic locally
• • • • Ad Tech Platforms evaluating contextual signals

OpenRTB 2.6 Field Mappings

Enriches standard fields:

• ortb2.site.content.cat - IAB categories (v3.0)
• • ortb2.site.content.keywords - Extracted keywords
• • • ortb2Imp.ext.data.hb_mixpeek_* - Targeting keys

Links

• npm (reference/test harness): https://www.npmjs.com/package/@mixpeek/prebid-server
• • GitHub: https://github.com/mixpeek/connectors/tree/main/prebid-server
• • • Product: https://mixpeek.com/connectors/prebid

Request

Add Mixpeek to Prebid Server docs as an external contextual data provider option.