diff --git a/README.md b/README.md
index adfc9fe..baee526 100644
--- a/README.md
+++ b/README.md
@@ -41,6 +41,15 @@ limitations under the License.
 - Open `.env` files and set `REACT_APP_API_URL` to point to services:        
     - local: [http://localhost:{PORT}](http://localhost:{PORT})      
 
+<h3>💻 UI Customization</h3>
+
+The default description on each of the three main application pages can be customized by setting the following environment variables:
+
+- `DESCRIPTION_RETRIEVAL`
+- `DESCRIPTION_READING`
+- `DESCRIPTION_QA`
+
+
 <h3>💻 Run Locally</h3>
 
 - Run the app in the _*development mode*_: `yarn start`        
diff --git a/deployment.sh b/deployment.sh
index 13282e7..4958a26 100755
--- a/deployment.sh
+++ b/deployment.sh
@@ -1,3 +1,6 @@
 #!/bin/sh
 
-sed -i 's#__API_URL__#'"$API_URL"'#g' /usr/share/nginx/html/env.js;
\ No newline at end of file
+sed -i 's#__API_URL__#'"$API_URL"'#g' /usr/share/nginx/html/env.js;
+sed -i 's#__DESCRIPTION_RETRIEVAL__#'"$DESCRIPTION_RETRIEVAL"'#g' /usr/share/nginx/html/env.js;
+sed -i 's#__DESCRIPTION_READING__#'"$DESCRIPTION_READING"'#g' /usr/share/nginx/html/env.js;
+sed -i 's#__DESCRIPTION_QA__#'"$DESCRIPTION_QA"'#g' /usr/share/nginx/html/env.js;
diff --git a/public/env.js b/public/env.js
index 0014bcc..db68f91 100644
--- a/public/env.js
+++ b/public/env.js
@@ -1 +1,6 @@
-window.env = { API_URL: "__API_URL__" };
+window.env = {
+  API_URL: "__API_URL__",
+  DESCRIPTION_RETRIEVAL: "__DESCRIPTION_RETRIEVAL__",
+  DESCRIPTION_READING: "__DESCRIPTION_READING__",
+  DESCRIPTION_QA: "__DESCRIPTION_QA__"
+};
diff --git a/src/api/config.js b/src/api/config.js
index 7ca15fb..1b967f6 100644
--- a/src/api/config.js
+++ b/src/api/config.js
@@ -20,3 +20,20 @@ export const BASE_URL =
   process.env.NODE_ENV === "production"
     ? window.env.API_URL
     : process.env.REACT_APP_API_URL;
+
+export const DESCRIPTION_RETRIEVAL =
+  process.env.NODE_ENV === "production"
+    ? window.env.DESCRIPTION_RETRIEVAL
+    : process.env.REACT_APP_DESCRIPTION_RETRIEVAL;
+
+export const DESCRIPTION_READING =
+  process.env.NODE_ENV === "production"
+    ? window.env.DESCRIPTION_READING
+    : process.env.REACT_APP_DESCRIPTION_READING;
+
+export const DESCRIPTION_QA =
+  process.env.NODE_ENV === "production"
+    ? window.env.DESCRIPTION_QA
+    : process.env.REACT_APP_DESCRIPTION_QA;
+
+
diff --git a/src/components/applications/index.js b/src/components/applications/index.js
index 97f2799..f232d7c 100644
--- a/src/components/applications/index.js
+++ b/src/components/applications/index.js
@@ -22,6 +22,12 @@ import _ from "lodash";
 
 import { Search, Book, SearchLocate, Application } from "@carbon/react/icons";
 
+import { 
+  DESCRIPTION_RETRIEVAL, 
+  DESCRIPTION_READING, 
+  DESCRIPTION_QA, 
+} from "../../api/config";
+
 import HeaderContent from "../header/index";
 import Notifications from "../notifications";
 import Navigation from "../navigation";
@@ -52,7 +58,7 @@ export async function listApplicationsIfRequired(applications, dispatch) {
           applicationId: "retrieval",
           name: "Retrieval",
           description:
-            "Search a document collection using dense and sparse information retrieval techniques",
+            DESCRIPTION_RETRIEVAL || "Search a document collection using dense and sparse information retrieval techniques",
           githubLink: "https://github.com/primeqa/primeqa",
           feedbackLink: "https://github.com/primeqa/primeqa/issues/new",
           settings: settings,
@@ -60,7 +66,8 @@ export async function listApplicationsIfRequired(applications, dispatch) {
         {
           applicationId: "reading",
           name: "Reading",
-          description: "Find answer to questions based on a given context",
+          description:
+            DESCRIPTION_READING || "Find answer to questions based on a given context",
           githubLink: "https://github.com/primeqa/primeqa",
           feedbackLink: "https://github.com/primeqa/primeqa/issues/new",
           settings: settings,
@@ -69,7 +76,7 @@ export async function listApplicationsIfRequired(applications, dispatch) {
           applicationId: "qa",
           name: "Question Answering",
           description:
-            "Find answers to question from retrieved evidence blocks",
+            DESCRIPTION_QA || "Find answers to question from retrieved evidence blocks",
           githubLink: "https://github.com/primeqa/primeqa",
           feedbackLink: "https://github.com/primeqa/primeqa/issues/new",
           settings: settings,