In traditional and centralized setups, there is no underlying need to align the incentives of all the participants in a data delivery network. The relationships between entities in the system are governed by a set of multilateral legal agreements between the different parties. These agreements offer the basic level of trust to ensure the good behavior of all entities in the system (clearly stating the SLA, and punishments for misbehaving or not fulfilling the contract). We currently see this setup in the multilateral agreements between CDNs, ISPs, and Cloud Providers to share resources from their infrastructures for a certain price in order to build their network of relationships that allow them to provide their content delivery services efficiently.
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