diff --git a/doc/whatsnew/fragments/10542.false_negative b/doc/whatsnew/fragments/10542.false_negative
new file mode 100644
index 0000000000..bd523e53bc
--- /dev/null
+++ b/doc/whatsnew/fragments/10542.false_negative
@@ -0,0 +1,3 @@
+Count match cases for ``too-many-branches`` check.
+
+Refs #10542
diff --git a/pylint/checkers/design_analysis.py b/pylint/checkers/design_analysis.py
index 5c1adbc888..efadbd8c45 100644
--- a/pylint/checkers/design_analysis.py
+++ b/pylint/checkers/design_analysis.py
@@ -693,6 +693,11 @@ def visit_while(self, node: nodes.While) -> None:
 
     visit_for = visit_while
 
+    def visit_match(self, node: nodes.Match) -> None:
+        """Increments the branches counter."""
+        self._inc_all_stmts(1)
+        self._inc_branch(node, len(node.cases))
+
     def _inc_branch(self, node: nodes.NodeNG, branchesnum: int = 1) -> None:
         """Increments the branches counter."""
         self._branches[node.scope()] += branchesnum
diff --git a/pylint/checkers/format.py b/pylint/checkers/format.py
index 51cf4e07ea..3ce61af133 100644
--- a/pylint/checkers/format.py
+++ b/pylint/checkers/format.py
@@ -272,7 +272,7 @@ def new_line(self, tokens: TokenWrapper, line_end: int, line_start: int) -> None
     def process_module(self, node: nodes.Module) -> None:
         pass
 
-    # pylint: disable-next = too-many-return-statements
+    # pylint: disable-next = too-many-return-statements, too-many-branches
     def _check_keyword_parentheses(
         self, tokens: list[tokenize.TokenInfo], start: int
     ) -> None:
diff --git a/tests/functional/t/too/too_many_branches.py b/tests/functional/t/too/too_many_branches.py
index d7a3913e41..ad2d2fb119 100644
--- a/tests/functional/t/too/too_many_branches.py
+++ b/tests/functional/t/too/too_many_branches.py
@@ -10,10 +10,6 @@ def wrong(): # [too-many-branches]
         pass
     elif 1:
         pass
-    elif 1:
-        pass
-    elif 1:
-        pass
     try:
         pass
     except TypeError:
@@ -24,6 +20,11 @@ def wrong(): # [too-many-branches]
         pass
     while True:
         pass
+    match 1:
+        case 1:
+            pass
+        case 2:
+            pass
     if 1:
         pass
     elif 2: