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re-brand to graded intervention time series
Renamed 'tfits_single_channel.ipynb' to 'graded_intervention_time_series_single_channel_ols.ipynb' and updated the notebook title and references in both the notebook and the index.md file to reflect the new name and description.
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docs/source/notebooks/tfits_single_channel.ipynb renamed to docs/source/notebooks/graded_intervention_time_series_single_channel_ols.ipynb

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"cell_type": "markdown",
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"metadata": {},
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"source": [
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"# Transfer Function Interrupted Time Series (TF-ITS)\n",
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"# Graded Intervention Time Series (OLS)\n",
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"\n",
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"**Transfer Function Interrupted Time Series (TF-ITS)** extends classical interrupted time series analysis to handle **graded interventions** - policies or treatments with varying intensity over time, rather than simple on/off changes {cite:p}`box1975intervention`. Traditional ITS methods model binary interventions (e.g., \"policy enacted\" vs \"no policy\"). TF-ITS handles more realistic scenarios where:\n",
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"**Graded Intervention Time Series** extends classical interrupted time series analysis to handle **graded interventions** - policies or treatments with varying intensity over time, rather than simple on/off changes. Traditional ITS methods model binary interventions (e.g., \"policy enacted\" vs \"no policy\"). This method (technically called Transfer Function Interrupted Time Series or TF-ITS in the literature {cite:p}`box1975intervention`) handles more realistic scenarios where:\n",
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"\n",
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"1. **Intervention intensity varies continuously** (e.g., advertising spend \\$0 - 100k, communication frequency 0-10 messages/week)\n",
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"2. **Effects saturate** - diminishing returns as exposure increases (10th message less impactful than the 1st)\n",
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"- **{term}`Counterfactual` analysis**: Estimate effects by zeroing or scaling interventions\n",
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"- **HAC standard errors**: Robust inference accounting for autocorrelation and heteroskedasticity\n",
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"\n",
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"### When to Use TF-ITS\n",
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"### When to Use Graded Intervention Time Series\n",
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"\n",
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"Use TF-ITS when you have:\n",
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"Use this method when you have:\n",
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"- ✅ Time series data from a **single unit** (region, market, organization)\n",
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"- ✅ **Graded intervention** with varying intensity over time\n",
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"- ✅ Reason to expect **saturation** (diminishing returns) or **carryover effects** (persistence)\n",

docs/source/notebooks/index.md

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:caption: Graded Intervention Time Series
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:maxdepth: 1
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tfits_single_channel.ipynb
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graded_intervention_time_series_single_channel_ols.ipynb
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:::
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:::{toctree}

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