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add reference + citation to helfenstein1991use
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docs/source/notebooks/graded_intervention_time_series_single_channel_ols.ipynb

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"2. **Effects saturate** - diminishing returns as exposure increases (10th message less impactful than the 1st)\n",
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"3. **Effects persist over time** - past interventions continue to influence outcomes (behavioral habits change gradually)\n",
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"\n",
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"For a good introductory overview of transfer function models and intervention analysis, see {cite:p}`helfenstein1991use`.\n",
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"\n",
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"### Key Components\n",
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"\n",
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"- **Saturation transforms**: Model diminishing returns using Hill, logistic, or Michaelis-Menten functions\n",

docs/source/references.bib

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publisher={Princeton}
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}
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@article{helfenstein1991use,
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title={The use of transfer function models, intervention analysis and related time series methods in epidemiology},
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author={Helfenstein, Ulrich},
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journal={International journal of epidemiology},
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volume={20},
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number={3},
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pages={808--815},
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year={1991},
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publisher={Oxford University Press}
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}
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@book{aronowFoundations,
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author={Aronow, P and Miller, B},
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title={Foundations of Agnostic Statistics},

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