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pymc-labs / CausalPy Public

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Add ITS lift testing notebook for MMM calibration#547

Merged

drbenvincent merged 7 commits intomainpymc-labs/CausalPy:mainfrom

its-lift-testpymc-labs/CausalPy:its-lift-testCopy head branch name to clipboard

Nov 14, 2025

Conversation Commits7 (7)Checks Files changed

Merged

Add ITS lift testing notebook for MMM calibration#547
drbenvincent merged 7 commits intomainfrom
its-lift-test

Commits

Commits on Nov 3, 2025

initial stab at notebook
drbenvincent
committed
misc formatting + text changes
drbenvincent
committed
remove a heading
drbenvincent
committed
formatting + cell tags
drbenvincent
committed
remove lame reference section
drbenvincent
committed

Commits on Nov 13, 2025

remove notion of scaling lift test results. pymc-marketing doesn't need that
drbenvincent
committed
update to mean uplift and update exporting of lift test result dictionary
drbenvincent
committed

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