Add Tutorial Notebook for ShiftedBetaGeoModel (#2122)

* delete outdated dev notebook

* add tutorial notebook

* remove hotfix cell

* update links to nb in docs

* update model name in last cell

* fix gallery links

---------

Co-authored-by: Juan Orduz <[email protected]>

Author: ColtAllen

README.md

@@ -156,7 +156,7 @@ Understand and optimize your customer's value with our **CLV models**. Our API s
 - [BG/NBD model](https://www.pymc-marketing.io/en/stable/notebooks/clv/bg_nbd.html)
 - [Pareto/NBD model](https://www.pymc-marketing.io/en/stable/notebooks/clv/pareto_nbd.html)
 - [Gamma-Gamma model](https://www.pymc-marketing.io/en/stable/notebooks/clv/gamma_gamma.html)
-- [Shifted Beta-Geo model](https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel.html)
+- [Shifted BG model](https://www.pymc-marketing.io/en/stable/notebooks/clv/sbg.html)
 - [Modified BG/NBD model](https://www.pymc-marketing.io/en/stable/notebooks/clv/mbg_nbd.html)
 
 ### Examples

docs/source/gallery/gallery.md

@@ -210,7 +210,12 @@ Welcome to the PyMC-Marketing example gallery! This gallery provides visual navi
 :link: ../notebooks/clv/gamma_gamma.html
 :::
 
-:::{grid-item-card} sBG Model
+:::{grid-item-card} Shifted BG Model for Cohorts
+:img-top: ../gallery/images/sbg.png
+:link: ../notebooks/clv/sbg.html
+:::
+
+:::{grid-item-card} sBG Model for Individuals
 :img-top: ../gallery/images/sBG_individual.png
 :link: ../notebooks/clv/sBG_individual.html
 :::

docs/source/index.md

@@ -163,7 +163,7 @@ Understand and optimize your customer's value with our **CLV models**. Our API s
 - [BG/NBD model](https://www.pymc-marketing.io/en/stable/notebooks/clv/bg_nbd.html)
 - [Pareto/NBD model](https://www.pymc-marketing.io/en/stable/notebooks/clv/pareto_nbd.html)
 - [Gamma-Gamma model](https://www.pymc-marketing.io/en/stable/notebooks/clv/gamma_gamma.html)
-- [Shifted Beta-Geo model](https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel.html)
+- [Shifted BG model](https://www.pymc-marketing.io/en/stable/notebooks/clv/sbg.html)
 - [Modified BG/NBD model](https://www.pymc-marketing.io/en/stable/notebooks/clv/mbg_nbd.html)
 
 Each of these models is tailored to different types of data and business scenarios:

docs/source/notebooks/clv/clv_quickstart.ipynb

@@ -20,9 +20,8 @@
     "\n",
     "* **[BG/NBD model](https://pymc-marketing.readthedocs.io/en/stable/notebooks/clv/bg_nbd.html)** for continuous time, non-contractual modeling\n",
     "* **[Pareto/NBD model](https://pymc-marketing.readthedocs.io/en/stable/notebooks/clv/pareto_nbd.html)** for continuous time, non-contractual modeling with covariates\n",
-    "* **[Shifted BG model](https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModel.html)** for discrete time, contractual modeling\n",
+    "* **[Shifted BG model](https://www.pymc-marketing.io/en/stable/notebooks/clv/sbg.html)** for discrete time, contractual modeling with cohorts and covariates\n",
     "* **[BG/BB model](https://www.pymc-marketing.io/en/stable/api/generated/pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel.html)** for discrete time, contractual modeling\n",
-    "* **Exponential Gamma model** for discrete time, contractual modeling (coming soon)\n",
     "* **[Gamma-Gamma model](https://pymc-marketing.readthedocs.io/en/stable/notebooks/clv/gamma_gamma.html)** for expected monetary value\n",
     "* **[Modified BG/NBD model](https://pymc-marketing.readthedocs.io/en/stable/notebooks/clv/mbg_nbd.html)**, similar to the BG/NBD model, but assumes non-repeat customers are still active.\n",
     "\n",