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The Although I don't have a full picture of the method you are referring to right now, I would be very surprised if it provides any functionality not available in the BudgetOptimizer class [I believe it was a wrapper around BudgetOptimizer within the model class if I recall correctly] |
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Based on this YouTube video where Thomas Wiecki was present, which was posted just 1 year back, there were alternate methods to do budget optimization. Please refer to video timestamp from 01:04:25 to 01:11:40.
Are these methods not available anymore?
The MMM object doesn't seem to have
compute_channel_curve_optimization_parameters_original_scale
method anymore. That's why, theoptimize_channel_budget_for_maximum_contribution
method cannot be used anymore, because it needs parameters to be passed. Can someone guide how to useoptimize_channel_budget_for_maximum_contribution
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