MMM Single Variable Time-Varying Coefficient #2236
sdharmasankar
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@williambdean I believe this is something that's been discussed previously, curious if there's an update here! |
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Is it possible to incorporate time-varying coefficients for only 1 channel (ex. a search channel) while keeping all other channels static?
I'm currently using pymc_marketing.MMM to create my hierarchical models. If anyone has any ideas or examples please let me know!
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