pymc-labs · juanitorduz · Jul 26, 2025 · Jun 16, 2025 · Jun 16, 2025 · Jun 16, 2025
diff --git a/docs/source/guide/benefits/model_deployment.ipynb b/docs/source/guide/benefits/model_deployment.ipynb
@@ -46,9 +46,9 @@
     "import matplotlib.pyplot as plt\n",
     "import numpy as np\n",
     "import pandas as pd\n",
+    "from pymc_extras.prior import Prior\n",
     "\n",
     "from pymc_marketing.mmm import MMM, GeometricAdstock, LogisticSaturation\n",
-    "from pymc_marketing.prior import Prior\n",
     "\n",
     "az.style.use(\"arviz-darkgrid\")\n",
     "plt.rcParams[\"figure.figsize\"] = [12, 7]\n",

diff --git a/docs/source/notebooks/bass/bass_example.ipynb b/docs/source/notebooks/bass/bass_example.ipynb
@@ -215,10 +215,10 @@
     "import pandas as pd\n",
     "import pymc as pm\n",
     "import xarray as xr\n",
+    "from pymc_extras.prior import Prior, Scaled\n",
     "\n",
     "from pymc_marketing.bass.model import create_bass_model\n",
     "from pymc_marketing.plot import plot_curve\n",
-    "from pymc_marketing.prior import Prior, Scaled\n",
     "\n",
     "az.style.use(\"arviz-darkgrid\")\n",
     "plt.rcParams[\"figure.figsize\"] = [12, 7]\n",

diff --git a/docs/source/notebooks/clv/clv_quickstart.ipynb b/docs/source/notebooks/clv/clv_quickstart.ipynb
@@ -48,9 +48,9 @@
     "import numpy as np\n",
     "import pandas as pd\n",
     "from arviz.labels import MapLabeller\n",
+    "from pymc_extras.prior import Prior\n",
     "\n",
-    "from pymc_marketing import clv\n",
-    "from pymc_marketing.prior import Prior"
+    "from pymc_marketing import clv"
    ]
   },
   {

diff --git a/docs/source/notebooks/clv/dev/beta_geo_beta_binom.ipynb b/docs/source/notebooks/clv/dev/beta_geo_beta_binom.ipynb
@@ -14,7 +14,7 @@
     "\n",
     "import pymc as pm\n",
     "from pymc_marketing.clv import BetaGeoBetaBinomModel\n",
-    "from pymc_marketing.prior import Prior"
+    "from pymc_extras.prior import Prior"
    ]
   },
   {

diff --git a/docs/source/notebooks/clv/dev/bg_nbg_covariates_test_issues.ipynb b/docs/source/notebooks/clv/dev/bg_nbg_covariates_test_issues.ipynb
@@ -38,7 +38,7 @@
     "from fastprogress.fastprogress import progress_bar\n",
     "\n",
     "from pymc_marketing import clv\n",
-    "from pymc_marketing.prior import Prior\n",
+    "from pymc_extras.prior import Prior\n",
     "\n",
     "from tests.conftest import set_model_fit\n",
     "\n",

diff --git a/docs/source/notebooks/clv/dev/utilities_plotting.ipynb b/docs/source/notebooks/clv/dev/utilities_plotting.ipynb
@@ -15,7 +15,7 @@
     "\n",
     "from pymc_marketing.clv import utils\n",
     "from pymc_marketing.clv import ParetoNBDModel\n",
-    "from pymc_marketing.prior import Prior\n",
+    "from pymc_extras.prior import Prior\n",
     "\n",
     "from pymc_marketing.clv import utils, plotting"
    ]

diff --git a/docs/source/notebooks/clv/pareto_nbd.ipynb b/docs/source/notebooks/clv/pareto_nbd.ipynb
@@ -36,9 +36,9 @@
     "import xarray as xr\n",
     "from fastprogress.fastprogress import progress_bar\n",
     "from lifetimes import ParetoNBDFitter\n",
+    "from pymc_extras.prior import Prior\n",
     "\n",
     "from pymc_marketing import clv\n",
-    "from pymc_marketing.prior import Prior\n",
     "\n",
     "# Plotting configuration\n",
     "az.style.use(\"arviz-darkgrid\")\n",

diff --git a/docs/source/notebooks/general/model_configuration.ipynb b/docs/source/notebooks/general/model_configuration.ipynb
@@ -31,9 +31,9 @@
     "import numpy as np\n",
     "import pandas as pd\n",
     "import pymc as pm\n",
+    "from pymc_extras.prior import Prior\n",
     "\n",
     "from pymc_marketing.model_config import ModelConfigError, parse_model_config\n",
-    "from pymc_marketing.prior import Prior\n",
     "\n",
     "az.style.use(\"arviz-darkgrid\")\n",
     "plt.rcParams[\"figure.figsize\"] = [12, 7]\n",
@@ -62,7 +62,7 @@
    "source": [
     "## Prior Distributions\n",
     "\n",
-    "The {class}`~pymc_marketing.prior.Prior` class is our way to expression distributions and relationships between them.\n",
+    "The {class}`~pymc_extras.prior.Prior` class is our way to expression distributions and relationships between them.\n",
     "\n",
     "### Basic Usage\n",
     "\n",
@@ -1673,7 +1673,7 @@
     "    nrows=2, ncols=1, figsize=(10, 9), sharex=True, sharey=True, layout=\"constrained\"\n",
     ")\n",
     "\n",
-    "az.plot_posterior(prior, var_names=[\"var\"], grid=(2, 1), ax=axes)\n",
+    "az.plot_posterior(prior, var_names=[\"variable\"], grid=(2, 1), ax=axes)\n",
     "fig.suptitle(\"Prior Distribution\", fontsize=18, fontweight=\"bold\");"
    ]
   },
@@ -1714,7 +1714,7 @@
     "    return df.plot.scatter(x=x, y=y, title=title)\n",
     "\n",
     "\n",
-    "ax = prior[\"var\"].to_series().unstack().pipe(plot_correlation)\n",
+    "ax = prior[\"variable\"].to_series().unstack().pipe(plot_correlation)\n",
     "padding = 0.025\n",
     "bounds = (0 - padding, 1 + padding)\n",
     "ax.set(xlim=bounds, ylim=bounds);"

diff --git a/docs/source/notebooks/general/prior_predictive.ipynb b/docs/source/notebooks/general/prior_predictive.ipynb
@@ -7,7 +7,7 @@
     "(prior_predictive)=\n",
     "# Prior Predictive Modeling\n",
     "\n",
-    "This guide provides an introduction to prior predictive modeling using PyMC (and PyMC-Marketing) and the {class}`Prior <pymc_marketing.prior.Prior>` class from PyMC-Marketing.  We start by looking into a simpler example and then we will see how to apply to real case scenarios with marketing mix models in PyMC-Marketing.\n",
+    "This guide provides an introduction to prior predictive modeling using PyMC (and PyMC-Marketing) and the {class}`Prior <pymc_extras.prior.Prior>` class from PyMC-Marketing.  We start by looking into a simpler example and then we will see how to apply to real case scenarios with marketing mix models in PyMC-Marketing.\n",
     "\n",
     "\n",
     "Before diving into the technical details, let's understand why priors are crucial in Bayesian analysis and their practical importance in industry applications.\n",
@@ -135,7 +135,7 @@
     "3. **Model Sensitivity**: \n",
     "   The relationship between $\\theta^{(s)}$ and $y^{(s)}$ shows how parameters influence predictions\n",
     "\n",
-    "Let's explore these concepts through practical examples using the {class}`Prior <pymc_marketing.prior.Prior>` class from PyMC-Marketing.\n"
+    "Let's explore these concepts through practical examples using the {class}`Prior <pymc_extras.prior.Prior>` class from PyMC-Marketing.\n"
    ]
   },
   {
@@ -161,11 +161,11 @@
     "import pymc as pm\n",
     "import seaborn as sns\n",
     "from numpy.typing import NDArray\n",
+    "from pymc_extras.prior import Prior\n",
     "\n",
     "from pymc_marketing.hsgp_kwargs import HSGPKwargs\n",
     "from pymc_marketing.mmm import MMM, GeometricAdstock, LogisticSaturation\n",
     "from pymc_marketing.paths import data_dir\n",
-    "from pymc_marketing.prior import Prior\n",
     "\n",
     "seed: int = sum(map(ord, \"prior\"))\n",
     "rng: np.random.Generator = np.random.default_rng(seed=seed)\n",
@@ -1975,7 +1975,7 @@
     "## Key Takeaways\n",
     "\n",
     "1. Prior predictive modeling helps us validate our model assumptions before using real data\n",
-    "2. The {class}`Prior <pymc_marketing.prior.prior.Prior>` class provides a convenient interface for:\n",
+    "2. The {class}`Prior <pymc_extras.prior.prior.Prior>` class provides a convenient interface for:\n",
     "   - Creating and visualizing prior distributions\n",
     "   - Sampling from prior predictive distributions\n",
     "3. Always visualize your prior predictive distributions to ensure they align with your domain knowledge\n",

diff --git a/docs/source/notebooks/mmm/mmm_case_study.ipynb b/docs/source/notebooks/mmm/mmm_case_study.ipynb
@@ -56,11 +56,11 @@
     "import numpy as np\n",
     "import pandas as pd\n",
     "import seaborn as sns\n",
+    "from pymc_extras.prior import Prior\n",
     "\n",
     "from pymc_marketing.metrics import crps\n",
     "from pymc_marketing.mmm import MMM, GeometricAdstock, LogisticSaturation\n",
     "from pymc_marketing.mmm.utils import apply_sklearn_transformer_across_dim\n",
-    "from pymc_marketing.prior import Prior\n",
     "\n",
     "warnings.filterwarnings(\"ignore\", category=FutureWarning)\n",
     "\n",

diff --git a/docs/source/notebooks/mmm/mmm_causal_identification.ipynb b/docs/source/notebooks/mmm/mmm_causal_identification.ipynb
@@ -68,10 +68,10 @@
     "import seaborn as sns\n",
     "from graphviz import Digraph\n",
     "from IPython.display import SVG, display\n",
+    "from pymc_extras.prior import Prior\n",
     "\n",
     "from pymc_marketing.mmm import MMM, GeometricAdstock, MichaelisMentenSaturation\n",
-    "from pymc_marketing.mmm.transformers import geometric_adstock, michaelis_menten\n",
-    "from pymc_marketing.prior import Prior"
+    "from pymc_marketing.mmm.transformers import geometric_adstock, michaelis_menten"
    ]
   },
   {

diff --git a/docs/source/notebooks/mmm/mmm_components.ipynb b/docs/source/notebooks/mmm/mmm_components.ipynb
@@ -47,10 +47,10 @@
     "import pandas as pd\n",
     "import pymc as pm\n",
     "import xarray as xr\n",
+    "from pymc_extras.prior import Prior\n",
     "\n",
     "from pymc_marketing import mmm\n",
     "from pymc_marketing.plot import plot_curve\n",
-    "from pymc_marketing.prior import Prior\n",
     "\n",
     "az.style.use(\"arviz-darkgrid\")\n",
     "plt.rcParams[\"figure.figsize\"] = [12, 7]\n",