diff --git a/environment.yml b/environment.yml
index 4751a37b..440297e1 100644
--- a/environment.yml
+++ b/environment.yml
@@ -15,6 +15,7 @@ dependencies:
 - pydantic
 - preliz>=0.20.0
 - pyprojroot
+- narwhals
 # NOTE: Keep minimum pymc version in sync with ci.yml `OLDEST_PYMC_VERSION`
 - pymc>=5.23.0
 - nutpie>=0.15.1
diff --git a/pymc_marketing/clv/utils.py b/pymc_marketing/clv/utils.py
index e7773834..48058810 100644
--- a/pymc_marketing/clv/utils.py
+++ b/pymc_marketing/clv/utils.py
@@ -14,11 +14,13 @@
 """Utilities for the CLV module."""
 
 import warnings
-from datetime import date, datetime
+from datetime import date, datetime, timedelta
 
+import narwhals as nw
 import numpy as np
 import pandas
 import xarray
+from narwhals.typing import IntoFrameT
 from numpy import datetime64
 
 __all__ = [
@@ -156,6 +158,30 @@ def _squeeze_dims(x: xarray.DataArray):
     return clv.transpose("chain", "draw", "customer_id")
 
 
+def _find_first_transactions_alternative(
+    transactions: IntoFrameT,
+    customer_id_col: str,
+    datetime_col: str,
+    monetary_value_col: str | None = None,
+    datetime_format: str | None = None,
+) -> IntoFrameT:
+    transactions = nw.from_native(transactions)
+
+    first_date = transactions.group_by(customer_id_col).agg(
+        first_date=nw.col(datetime_col).min()
+    )
+
+    agg_cols = [] if monetary_value_col is None else [nw.col(monetary_value_col).sum()]
+    agg = transactions.group_by([customer_id_col, datetime_col]).agg(*agg_cols)
+
+    return (
+        agg.join(first_date, on=customer_id_col)
+        .with_columns(first=nw.col(datetime_col) == nw.col("first_date"))
+        .drop("first_date")
+        .to_native()
+    )
+
+
 def _find_first_transactions(
     transactions: pandas.DataFrame,
     customer_id_col: str,
@@ -264,6 +290,58 @@ def _find_first_transactions(
     return period_transactions[select_columns]
 
 
+def rfm_summary_alternative(
+    transactions: IntoFrameT,
+    customer_id_col: str,
+    datetime_col: str,
+    monetary_value_col: str | None = None,
+    datetime_format: str | None = None,
+    observation_period_end: str | pandas.Period | datetime | None = None,
+    time_scaler: float = 1.0,
+) -> IntoFrameT:
+    transactions = nw.from_native(transactions)
+
+    date = nw.col(datetime_col).cast(nw.Datetime)
+
+    if observation_period_end is None:
+        observation_period_end = transactions[datetime_col].cast(nw.Datetime).max()
+
+    repeated_transactions = _find_first_transactions_alternative(
+        transactions,
+        customer_id_col=customer_id_col,
+        datetime_col=datetime_col,
+        monetary_value_col=monetary_value_col,
+        datetime_format=datetime_format,
+    )
+
+    # TODO: Support the various units
+    divisor = timedelta(days=1) * time_scaler
+
+    additional_cols = (
+        [] if monetary_value_col is None else [nw.col(monetary_value_col).mean()]
+    )
+
+    customers = (
+        nw.from_native(repeated_transactions)
+        .group_by(customer_id_col)
+        .agg(
+            *additional_cols,
+            min=date.min(),
+            max=date.max(),
+            count=date.len(),
+        )
+        .with_columns(
+            frequency=nw.col("count") - 1,
+            recency=(nw.col("max") - nw.col("min")) / divisor,
+            T=(observation_period_end - nw.col("min")) / divisor,
+        )
+        .rename({customer_id_col: "customer_id"})
+        # .select(["customer_id", "frequency", "recency"])
+    )
+
+    return customers.to_native()
+
+
 def rfm_summary(
     transactions: pandas.DataFrame,
     customer_id_col: str,
diff --git a/pyproject.toml b/pyproject.toml
index a884a905..cea2fefb 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -30,6 +30,7 @@ dependencies = [
     "numpy>=1.17",
     "pandas",
     "pydantic>=2.1.0",
+    "narwhals",
     # NOTE: Used as minimum pymc version with test.yml `OLDEST_PYMC_VERSION`
     "pymc>=5.23.0",
     "pytensor>=2.31.3",
diff --git a/tests/clv/test_utils.py b/tests/clv/test_utils.py
index 8acbea52..00dcfe8a 100644
--- a/tests/clv/test_utils.py
+++ b/tests/clv/test_utils.py
@@ -24,10 +24,12 @@
 from pymc_marketing.clv.utils import (
     _expected_cumulative_transactions,
     _find_first_transactions,
+    _find_first_transactions_alternative,
     _rfm_quartile_labels,
     customer_lifetime_value,
     rfm_segments,
     rfm_summary,
+    rfm_summary_alternative,
     rfm_train_test_split,
     to_xarray,
 )
@@ -286,6 +288,30 @@ def transaction_data(self) -> pd.DataFrame:
         ]
         return pd.DataFrame(d, columns=["identifier", "date", "monetary_value"])
 
+    def test_alternative(self, transaction_data):
+        _ = _find_first_transactions(
+            transaction_data,
+            "identifier",
+            "date",
+            monetary_value_col="monetary_value",
+        )
+
+        _ = _find_first_transactions_alternative(
+            transaction_data,
+            "identifier",
+            "date",
+            monetary_value_col="monetary_value",
+        )
+
+        _ = rfm_summary_alternative(
+            transaction_data,
+            "identifier",
+            "date",
+            monetary_value_col="monetary_value",
+        )
+
+        assert 0
+
     def test_find_first_transactions_test_period_end_none(self, transaction_data):
         max_date = transaction_data["date"].max()
         pd.testing.assert_frame_equal(
@@ -855,6 +881,28 @@ def test_rfm_quartile_labels(self):
         frequency = _rfm_quartile_labels("f_quartile", 4)
         assert frequency == range(1, 4)
 
+    def test_rfm_summary_with_time_scaler(self, transaction_data):
+        today = "2015-02-07"
+        actual = rfm_summary(
+            transaction_data,
+            "identifier",
+            "date",
+            observation_period_end=today,
+            time_scaler=10,
+        )
+        expected = pd.DataFrame(
+            [
+                [1, 1.0, 3.6, 3.7],
+                [2, 0.0, 0.0, 3.7],
+                [3, 2.0, 0.4, 3.7],
+                [4, 2.0, 2.0, 2.2],
+                [5, 2.0, 0.2, 2.2],
+                [6, 0.0, 0.0, 0.5],
+            ],
+            columns=["customer_id", "frequency", "recency", "T"],
+        )
+        assert_frame_equal(actual, expected)
+
 
 def test_expected_cumulative_transactions_dedups_inside_a_time_period(
     fitted_bg, cdnow_trans