diff --git a/news/13429.bugfix.rst b/news/13429.bugfix.rst
new file mode 100644
index 00000000000..3da7100817d
--- /dev/null
+++ b/news/13429.bugfix.rst
@@ -0,0 +1 @@
+Use consistent ``python -m pip`` syntax across all platforms for upgrade recommendations instead of platform-specific commands.
diff --git a/src/pip/_internal/self_outdated_check.py b/src/pip/_internal/self_outdated_check.py
index ca507f113a4..5be37ab2858 100644
--- a/src/pip/_internal/self_outdated_check.py
+++ b/src/pip/_internal/self_outdated_check.py
@@ -22,9 +22,7 @@
 from pip._internal.metadata import get_default_environment
 from pip._internal.models.selection_prefs import SelectionPreferences
 from pip._internal.network.session import PipSession
-from pip._internal.utils.compat import WINDOWS
 from pip._internal.utils.entrypoints import (
-    get_best_invocation_for_this_pip,
     get_best_invocation_for_this_python,
 )
 from pip._internal.utils.filesystem import adjacent_tmp_file, check_path_owner, replace
@@ -136,10 +134,9 @@ class UpgradePrompt:
     new: str
 
     def __rich__(self) -> Group:
-        if WINDOWS:
-            pip_cmd = f"{get_best_invocation_for_this_python()} -m pip"
-        else:
-            pip_cmd = get_best_invocation_for_this_pip()
+        # Use consistent module-based invocation across all platforms
+        # This is more reliable than direct pip commands
+        pip_cmd = f"{get_best_invocation_for_this_python()} -m pip"
 
         notice = "[bold][[reset][blue]notice[reset][bold]][reset]"
         return Group(