diff --git a/pyproject.toml b/pyproject.toml
index 0b0cf64..2523f04 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -4,7 +4,7 @@ ignore_missing_imports = true
 
 [tool.poetry]
 name = "pyth-observer"
-version = "0.3.2"
+version = "0.3.3"
 description = "Alerts and stuff"
 authors = []
 readme = "README.md"
diff --git a/pyth_observer/dispatch.py b/pyth_observer/dispatch.py
index d34036c..de5fb73 100644
--- a/pyth_observer/dispatch.py
+++ b/pyth_observer/dispatch.py
@@ -197,13 +197,16 @@ async def process_zenduty_events(self, current_time):
                     to_remove.append(identifier)
             # Raise alert if failed > $threshold times within the last 5m window
             # or if already alerted and not yet resolved.
-            # Re-alert every 5 minutes but not more often.
+            # Re-alert at the start of each hour but not more often.
             elif (
                 info["failures"] >= alert_threshold or (info["sent"] and not resolved)
             ) and (
-                not info.get("last_alert")
-                or current_time - datetime.fromisoformat(info["last_alert"])
-                > timedelta(minutes=5)
+                not info.get("last_alert")  # First alert - send immediately
+                or (  # Subsequent alerts - send at the start of each hour
+                    current_time - datetime.fromisoformat(info["last_alert"])
+                    > timedelta(minutes=5)
+                    and current_time.minute == 0  # Only alert at the start of each hour
+                )
             ):
                 logger.debug(f"Raising Zenduty alert {identifier}")
                 self.open_alerts[identifier]["sent"] = True