diff --git a/visitors.py b/visitors.py
index c55e7419e..6808b5888 100644
--- a/visitors.py
+++ b/visitors.py
@@ -1,6 +1,7 @@
 import csv
 import io
-import urllib
+import logging
+import urllib.parse
 import zipfile
 
 from requests import Session
@@ -10,12 +11,21 @@ def get_number_of_visitors(language: str, requests: Session) -> int:
     params = urllib.parse.urlencode(
         {'filters': f'[["contains","event:page",["/{language}/"]]]', 'period': 'all'}
     )
-    r = requests.get(
-        f'https://plausible.io/docs.python.org/export?{params}', timeout=20
-    )
-    with (
-        zipfile.ZipFile(io.BytesIO(r.content), 'r') as z,
-        z.open('visitors.csv') as csv_file,
-    ):
-        csv_reader = csv.DictReader(io.TextIOWrapper(csv_file))
-        return sum(int(row['visitors']) for row in csv_reader)
+    for _ in range(2):
+        r = requests.get(
+            f'https://plausible.io/docs.python.org/export?{params}', timeout=40
+        )
+        try:
+            with (
+                zipfile.ZipFile(io.BytesIO(r.content), 'r') as z,
+                z.open('visitors.csv') as csv_file,
+            ):
+                csv_reader = csv.DictReader(io.TextIOWrapper(csv_file))
+                return sum(int(row['visitors']) for row in csv_reader)
+        except zipfile.BadZipFile as bad_zip_file:
+            logging.exception(
+                f'Plausible responded with broken archive for {language}. Retrying.'
+            )
+            exception = bad_zip_file
+            continue
+    raise exception