diff --git a/Doc/conf.py b/Doc/conf.py
index 61c4e7d2b57fc8..9cb184d0786029 100644
--- a/Doc/conf.py
+++ b/Doc/conf.py
@@ -598,11 +598,17 @@
 # Options for sphinxext-opengraph
 # -------------------------------
 
-ogp_site_url = 'https://docs.python.org/3/'
+ogp_canonical_url = 'https://docs.python.org/3/'
 ogp_site_name = 'Python documentation'
-ogp_image = '_static/og-image.png'
-ogp_custom_meta_tags = (
-    '<meta property="og:image:width" content="200">',
-    '<meta property="og:image:height" content="200">',
-    '<meta name="theme-color" content="#3776ab">',
-)
+ogp_social_cards = {  # Used when matplotlib is installed
+    'image': '_static/og-image.png',
+    'line_color': '#3776ab',
+}
+ogp_custom_meta_tags = ('<meta name="theme-color" content="#3776ab">',)
+if 'create-social-cards' not in tags:  # noqa: F821
+    # Define a static preview image when not creating social cards
+    ogp_image = '_static/og-image.png'
+    ogp_custom_meta_tags += (
+        '<meta property="og:image:width" content="200">',
+        '<meta property="og:image:height" content="200">',
+    )