Update sponsors.yml (#530)

* Update sponsors.yml

* Update opening-keynote.md

* Update opening-keynote.md

* Update jean-boussier.md

* Update andrew-mcnamara.md

* Update andrew-mcnamara.md

* Create charlie-lee.md

* Update sponsors.html

* Update rails_at_scale.html

Author: AmandaPerino

_data/world/2025/sponsors.yml

@@ -13,12 +13,15 @@ gold:
   - name: Framework
     logo: /assets/world/2025/images/sponsors/RW-logo-framework.png
     url: https://frame.work/
-  - name: JetBrains
+  - name: RubyMine
     logo: /assets/world/2023/images/sponsors/RW-logo-jetbrains1.svg
-    url: https://www.jetbrains.com/
+    url: https://www.jetbrains.com/ruby/
   - name: Basecamp
     logo: /assets/world/2025/images/sponsors/RW-logo-basecamp.svg
     url: https://basecamp.com/
+  - name: Augment Code
+    logo: /assets/world/2025/images/sponsors/RW-logo-augment-code.svg
+    url: https://www.augmentcode.com/
 
 silver:
   - name: Codeminer42

_includes/world/2025/homepage_sections/sponsors.html

@@ -1,15 +1,13 @@
 <div class="section full-height mobile-fit-content">
   <div class="sponsor-intro-container">
-    <h2 class="large-title">Sponsor Rails World</h2>
+    <h2 class="large-title">Thank you sponsors!</h2>
 
     <div class="content">
       <div></div>
       <div>
         <p class="larger">
-          Sponsoring Rails World means showcasing your brand to a  <span class="bold">global audience of Rails enthusiasts</span>, developers, and maintainers.
-          Get in touch and help make Rails World an unforgettable experience for all.
+          Below are all of the companies who are bringing Rails World to life this year for a <span class="bold">global audience of Rails enthusiasts</span>, developers, and maintainers.
         </p>
-        <a href="https://public.3.basecamp.com/p/KZTZxpc6BVtMSH9Vv4PWAMN9" class="button-secondary" target="_blank"><span>View prospectus</span></a>
       </div>
     </div>
   </div>

_world_sessions/2025/day-2/andrew-mcnamara.md

@@ -2,8 +2,16 @@
 layout: world/2025/session
 title: "AI Agents at Scale"
 speaker: andrew-mcnamara.md
+second_speaker: charlie-lee.md
 time: 15:45 - 16:15
 location: Effectenbeurs
 running_order: 11
-show_page: false
 ---
+
+Discover how to build flexible, scalable AI agents in Rails through modular components
+that adapt to the evolving AI landscape. Learn practical patterns for abstracting model
+providers, implementing flow-based architectures, building flexible tools, and managing
+prompts. We'll explore how to handle divergent LLM provider features, plus key AI
+learnings: evaluation strategies for large applications, deciding between agents vs tools
+(A2A/MCP), and choosing between fine-tuning vs prompt engineering. Perfect for
+developers integrating AI or scaling existing implementations.

_world_sessions/2025/day-2/opening-keynote.md

@@ -8,5 +8,8 @@ third_speaker: jean-boussier.md
 time: 10:00 - 11:00
 location: Effectenbeurs
 running_order: 1
-show_page: false
 ---
+
+Join us for a special discussion featuring members of the Rails Core and Ruby Core teams together on stage as they dive into the future of developer experience in the Ruby and Rails ecosystem. Aaron Patterson and Jean Boussier, who sit on the both Rails and Ruby teams, will be joined by Ruby committer and tools maintainer Hiroshi Shibata to discuss how foundational tools like RubyGems, Bundler, RDoc, Debug, and ERB can be improved to make the language and framework more welcoming, especially for newcomers. 
+
+Hosted by Robby Russell, this conversation will explore how we can continue to evolve Ruby and Rails to be more accessible, enjoyable, and powerful for developers at every level.

_world_speakers/2025/speakers/andrew-mcnamara.md

@@ -3,13 +3,16 @@ layout: world/2025/speaker
 redirect_from: /world/speakers/andrew-mcnamra
 first_name: Andrew
 last_name: Mcnamara
-image_path:
-role:
+image_path: /assets/world/2025/images/speakers/a_mcnamara.jpg
+role: Director Applied ML
 tagline:
-company:
+company: Shopify
 keynote:
 github:
-linkedin:
-twitter:
+linkedin: https://www.linkedin.com/in/andrewmcnamara1/
+twitter: https://x.com/Drewch
 specific_order:
 ---
+
+Andrew McNamara is the Director of Applied ML at Shopify, where he leads Sidekick, an AI assistant that helps merchants run their businesses more effectively. With over 15 years of experience in conversational AI, Andrew began licensing NLP technology to Samsung and LG in 2011 at startup Maluuba, which was later acquired by Microsoft. After working at Microsoft Research, he played a key role in launching Bing Chat (now Copilot), helping pioneer conversational search. At Shopify, Andrew focuses on building AI systems that empower merchants to grow and manage their businesses with greater ease and efficiency.
+

_world_speakers/2025/speakers/charlie-lee.md

@@ -0,0 +1,17 @@
+---
+layout: world/2025/speaker
+redirect_from: /world/speakers/charlie-lee
+first_name: Charlie
+last_name: Lee
+image_path: /assets/world/2025/images/speakers/c-lee.jpeg
+role: Staff Engineer
+tagline:
+company: Shopify
+keynote:
+github:
+linkedin: [https://www.linkedin.com/in/andrewmcnamara1/](https://www.linkedin.com/in/charleschanlee/)
+twitter: 
+specific_order:
+---
+
+Bio coming soon.

_world_speakers/2025/speakers/jean-boussier.md

@@ -3,13 +3,15 @@ layout: world/2025/speaker
 redirect_from: /world/speakers/jean-boussier
 first_name: Jean
 last_name: Boussier
-image_path:
-role:
-tagline:
-company:
-keynote:
-github:
+image_path: /assets/world/2025/images/speakers/j-boussier.jpeg
+role: Senior Staff Engineer
+tagline: Rails Core
+company: Shopify
+keynote: true
+github: https://github.com/byroot
 linkedin:
-twitter:
+twitter: https://x.com/_byroot
 specific_order:
 ---
+
+Rails core, Ruby committer, Senior Staff Engineer on Shopify's Ruby and Rails infrastructure team.

world/2025/rails_at_scale.html

@@ -37,15 +37,8 @@ <h2>A gathering for engineers solving big challenges with Ruby on Rails.</h2>
       </ul>
 
       <p>
-        We encourage applications from anyone working with Rails at scale. However, this is an invite-only event capped
-        at 100 attendees, so space is limited. We will therefore need to limit the number of attendees from any one company.
-        Applicants are asked to apply on behalf of their company and indicate how many people they would like to send.
-      </p>
-
-      <p>We will review all applications and select those who best align with the event's focus.</p>
-      <p><span class="bold">Apply to attend</span> and be part of the conversation.</p>
-      <a href="https://docs.google.com/forms/d/e/1FAIpQLSccZfVsoc3O4UfG6CnJETT1Kfux8FdOIBriGFfsOE4L4X1Iww/viewform" target="_blank" class="button-primary small"><span>Apply here</span></a>
-    </div>
+        Due to space, this is an invite-only event capped at 100 attendees. All companies who have applied have now been informed and invited. The full program will be shared by email soon.</p>
+     </div>
 
     <div class="image-container">
       <img src="/assets/world/2025/images/rails_at_scale.jpg" alt="Rails at scale workshop"/>