diff --git a/source/firewall/firewall.c b/source/firewall/firewall.c
index c7181ea4..eff8ea68 100644
--- a/source/firewall/firewall.c
+++ b/source/firewall/firewall.c
@@ -9363,30 +9363,59 @@ static int do_parcon_mgmt_site_keywd(FILE *fp, FILE *nat_fp, int iptype, FILE *c
             }
             else if (strncasecmp(method, "KEYWD", 5)==0)
             {
-                // consider the case that user input whole url.
-                if(strstr(query, "://") != 0) {
-                    fprintf(fp, "-A lan2wan_pc_site -m string --string \"%s\" --algo kmp --icase -j %s\n", strstr(query, "://") + 3, drop_log);
-#if defined(_HUB4_PRODUCT_REQ_) || defined (_RDKB_GLOBAL_PRODUCT_REQ_)
-#if defined (_RDKB_GLOBAL_PRODUCT_REQ_)
-                     if( 0 == strncmp( devicePartnerId, "sky-", 4 ) )
-#endif
-                     {
-                        //In Hub4 keyword blocking feature is not working with FORWARD chain rules as CPE (dnsmasq) acts as DNS Proxy.
-                        //Add rules in INPUT chain to resolve this issue.
-                        fprintf(fp, "-I INPUT -i %s -j lan2wan_pc_site \n", lan_ifname);
-                     }
-#endif
+                const char *keyword = NULL;
+                int range_max = 1024; //max payload bytes to filter
+                int range_multiplier = 2;
+
+                // Extract keyword if user input is a full URL
+                if (strstr(query, "://") != NULL) {
+                    keyword = strstr(query, "://") + 3;
                 } else {
-                    fprintf(fp, "-A lan2wan_pc_site -m string --string \"%s\" --algo kmp --icase -j %s\n", query, drop_log);
+                   keyword = query;
+                }
+
+                if (keyword == NULL || strlen(keyword) == 0) {
+                    fprintf(stderr, "Warning: Empty keyword, skipping rule generation.\n");
+                    return(0);
+                }
+
+                // Create rules for various ranges of payload to filter
+                int from,to;
+                for (from = 0, to = 64; from < range_max; from = to, to = (to * range_multiplier > range_max) ? range_max : to * range_multiplier)
+                {
+                    char chainName[64] = {'\0'};
+
+                    // Create new chain
+                    // linux iptables chainname length is max 29 chars
+                    snprintf(chainName, sizeof(chainName), "LOG_SiteBlk_KW_%d_%d", from, to);
+                    fprintf(fp, ":%s - [0:0]\n", chainName);
+
+                    // Add rule to jump to private chain if "Host:" is found in this offset range
+                    fprintf(fp, "-A lan2wan_pc_site -p tcp --dport 80 -m string --string \"Host:\" --algo kmp --from %d --to %d --icase -j %s\n",
+                        from, to, chainName);
+
+                    // Add rule to match keyword in private chain within same offset range
+                    fprintf(fp, "-A %s -m string --string \"%s\" --algo kmp --from %d --to %d --icase -j %s\n",
+                        chainName, keyword, from, to, drop_log);
+
+                    // Default rule to return if not matched
+                    fprintf(fp, "-A %s -j RETURN\n", chainName);
+                }
+
+                // Add rule for https filter
+                fprintf(fp, "-A lan2wan_pc_site -p tcp --dport 443 -m string --string \"%s\" --algo kmp --icase -j %s\n",
+                    keyword, drop_log);
+
 #if defined(_HUB4_PRODUCT_REQ_) || defined (_RDKB_GLOBAL_PRODUCT_REQ_)
 #if defined (_RDKB_GLOBAL_PRODUCT_REQ_)
-                     if( 0 == strncmp( devicePartnerId, "sky-", 4 ) )
-#endif
-                     {
-                        fprintf(fp, "-I INPUT -i %s -j lan2wan_pc_site \n", lan_ifname);
-                     }
+                 if( 0 == strncmp( devicePartnerId, "sky-", 4 ) )
 #endif
+                {
+                    //In Hub4 keyword blocking feature is not working with FORWARD chain rules as CPE (dnsmasq) acts as DNS Proxy.
+                    //Add rules in INPUT chain to resolve this issue.
+                    fprintf(fp, "-I INPUT -i %s -j lan2wan_pc_site \n", lan_ifname);
                 }
+#endif
             }
         }
     }