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_You can use Empathy Mapping at various times in the product lifecycle_
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We use empathy maps during the facilitation of product discovery, user research, getting early feedback on conceptual design, prototypes, and visual designs. It can also be used to capture feedback regarding the user testing of developed application features.
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We use empathy maps during the facilitation of product discovery, for user research, getting early feedback on conceptual design, prototypes, and visual designs. Empathy mapping can also be used to capture feedback regarding the user testing of developed application features.
<palign="left">The main responsibility of a UX designer is to create nicelooking user interfaces?</p><!-- {.element: class="" style="margin-top: 120px;"} -->
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<palign="left">The main responsibility of a UX designer is to create nice-looking user interfaces.</p><!-- {.element: class="" style="margin-top: 120px;"} -->
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<palign="left">TRUE **or** FALSE</p>
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<palign="left">TRUE? or FALSE?</p>
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@@ -59,7 +59,7 @@ We use empathy maps during the facilitation of product discovery, user research,
<palign="left">I’m a designer.</p><!-- {.element: class="" style="margin-top: 120px;"} -->
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<palign="left">**No**, I don’t just make things pretty.</p>
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<palign="left">FALSE - No, I don’t just make things pretty.</p>
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#### _What is it?_
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* A tool to capture and visualize what key stakeholders are sensing when in a
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particular context or completing a set of tasks
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* A tool to capture and visualize what key stakeholders are sensing when in a particular context or completing a set of tasks
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* A way to form a better understanding of users and build personas
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* Information is captured directly from interviews, observations, and other
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facilitated conversation exercises
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* Information is captured directly from interviews, observations, and other facilitated conversation exercises
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* Senses captured can include what the person is seeing, thinking, doing, and feeling
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* Originated from Dave Gray of [XPLANE](http://www.xplane.com/)
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Originated by Dave Gray of [XPLANE](http://www.xplane.com/)
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#### _Why use it?_
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* Captures information and learning directly from the end user affected by the
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system/application/solution in question
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* Enables a direct connection between important stakeholders and developers, e.g.
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developers of an application can learn directly from end users using it
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* The tool identifies pain points, opportunities, and starts to form a basis for
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improvement and optimization
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* The tool can be used to move from user empathy to value propositions
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* Captures information and learning directly from the user affected by the system/application/solution in question
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* Enables a direct connection between important stakeholders and developers, for example, developers of an application can learn directly from the users
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* Identifies pain points, opportunities, and forms a basis for improvement and optimization
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* Can be used to move from user empathy to value propositions
5. "Hear" outlines what the user is hearing and how it may influence them (family, friends, media, coworkers)
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6. "Think & Feel" what feelings are invoked? Consider positive and negative. What worries them? What are they lacking? What thoughts are triggered?
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7. Pains & Gains - What does success and failure look like? Capture the obstacles and aspirations
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8.Cluster collaboratively similar notes within the same quadrants, theme and discuss - the team should gain a shared understanding of the user
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5. "Hear" outlines what the user is hearing and how it influences them (family, friends, media, coworkers).
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6. "Think & Feel" captures the feelings that are invoked. Consider positive and negative feelings. What worries them? What are they lacking? What thoughts are triggered?
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7. Pains & Gains identifies what success and failure look like. Capture the obstacles and aspirations.
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8.Collaboratively, cluster similar notes within the same quadrants, identify the theme, and discuss. The team should gain a shared understanding of the user.
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<palign="left"width="200px">Invent a product based on your value slicing excercise information. <!-- {.element: class="" style="width:500px;"} -->
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<palign="left"width="200px">Invent a product based on your value slicing exercise information. <!-- {.element: class="" style="width:500px;"} -->
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***Step 1** - User Interview [5 mins]
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***Step 2** - Sketch - Prototype [10 mins]
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***Step 3** - User Testing [5 mins]
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***Step 4** - Build with Lego [15 mins]
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<p>Quick Tips - Use an empathy map, Ask 5 ladder technique: WHY?WHY?WHY?WHY?WHY?</p><!--{.element: class="" style="text-align:left; font-size: smaller; font-weight: 100;"} -->
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<p>Quick Tips - Use an empathy map, or Ask 5 ladder technique: WHY?WHY?WHY?WHY?WHY?</p><!--{.element: class="" style="text-align:left; font-size: smaller; font-weight: 100;"} -->
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### User interview - useful tips
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### User Interview - Useful Tips
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* Well crafted open questions - Ask question which assist the interviewee to tell a story, avoid binary questions (questions which can be answered by yes/no)
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<p> *e.g. <s>Do you like...?</s> What do you like about...?*
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* Dig deeper, follow up:
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<p> *e.g. you mentioned it was hard, tell me more about why...*
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* Ask 'why', try to keep the conversation flowing
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* Embrace the awkward silence - Silence is good, it gives the interviewee time to reflect on what they have said
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* Do not use jargon
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* Well crafted open-ended questions - Ask questions that help the interviewee to tell a story and avoid binary questions (questions that can be answered yes or no)
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<p> *For example, <s>Do you like...?</s> What do you like about...?*
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* Dig deeper and follow up
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<p> *For example, you mentioned it was hard, tell me more about why...*
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* Ask "why" and try to keep the conversation flowing.
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* Embrace the awkward silence - Silence is good, it gives the interviewee time to reflect on what they have said.
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