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address prettier issues
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.prettierignore

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web-local/tests/data
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.env
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.example.env
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*.sql
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*.bin
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*.csv

bids_report.md

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# Bids Metrics Report: Last Week (2025-09-26 to 2025-10-02)
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## Executive Summary
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## Top 10 Campaigns by Spend
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| Advertiser | Campaign | Spend (USD) | Total Bids | Impressions | Win Rate | CTR |
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|---|---|---|---|---|---|---|
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| Hyundai | Hyundai_Revitalize | 246,883.26 | 277,694 | 44,302 | 15.95% | 0.13% |
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| drakesoftware | drakesoftware_BrandBlast | 94,569.04 | 42,233 | 11,003 | 26.05% | 0.09% |
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| Leafly | Leafly_MarketMight | 56,278.38 | 16,830 | 11,439 | 67.97% | 0.03% |
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| Instacart | Instacart_BrandBounce | 53,203.38 | 43,636 | 11,353 | 26.02% | 0.10% |
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| Amgen Inc | Amgen Inc_BrandRamp | 47,923.38 | 133,030 | 3,435 | 2.58% | 0.47% |
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| ESPACIO URBANO | ESPACIO URBANO_PrimeProfit | 47,807.05 | 30,457 | 3,952 | 12.98% | 0.13% |
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| Hennessy | Hennessy_MarketMaster | 34,117.65 | 39,971 | 2,460 | 6.15% | 0.04% |
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| Instacart | Instacart_PrimePinnacle | 32,784.02 | 53,770 | 3,453 | 6.42% | 0.03% |
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| GlaxoSmithKline | GlaxoSmithKline_ExpandNow | 32,074.83 | 36,033 | 2,309 | 6.41% | 0.00% |
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| Johnson & Johnson | Johnson & Johnson_GrowthGlow | 27,405.06 | 47,280 | 1,970 | 4.17% | 0.71% |
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| Advertiser | Campaign | Spend (USD) | Total Bids | Impressions | Win Rate | CTR |
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| ----------------- | ---------------------------- | ----------- | ---------- | ----------- | -------- | ----- |
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| Hyundai | Hyundai_Revitalize | 246,883.26 | 277,694 | 44,302 | 15.95% | 0.13% |
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| drakesoftware | drakesoftware_BrandBlast | 94,569.04 | 42,233 | 11,003 | 26.05% | 0.09% |
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| Leafly | Leafly_MarketMight | 56,278.38 | 16,830 | 11,439 | 67.97% | 0.03% |
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| Instacart | Instacart_BrandBounce | 53,203.38 | 43,636 | 11,353 | 26.02% | 0.10% |
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| Amgen Inc | Amgen Inc_BrandRamp | 47,923.38 | 133,030 | 3,435 | 2.58% | 0.47% |
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| ESPACIO URBANO | ESPACIO URBANO_PrimeProfit | 47,807.05 | 30,457 | 3,952 | 12.98% | 0.13% |
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| Hennessy | Hennessy_MarketMaster | 34,117.65 | 39,971 | 2,460 | 6.15% | 0.04% |
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| Instacart | Instacart_PrimePinnacle | 32,784.02 | 53,770 | 3,453 | 6.42% | 0.03% |
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| GlaxoSmithKline | GlaxoSmithKline_ExpandNow | 32,074.83 | 36,033 | 2,309 | 6.41% | 0.00% |
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| Johnson & Johnson | Johnson & Johnson_GrowthGlow | 27,405.06 | 47,280 | 1,970 | 4.17% | 0.71% |
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## Key Insights
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* **Hyundai's** campaign has the highest spend, but a relatively low win rate compared to other top campaigns. This suggests they are bidding aggressively but not always winning the auction.
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* **Leafly's** campaign has an exceptionally high win rate (67.97%), indicating their bids are very competitive.
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* **Johnson & Johnson's** campaign has a very high CTR (0.71%) despite a low win rate, suggesting their creatives are highly effective at capturing user attention.
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- **Hyundai's** campaign has the highest spend, but a relatively low win rate compared to other top campaigns. This suggests they are bidding aggressively but not always winning the auction.
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- **Leafly's** campaign has an exceptionally high win rate (67.97%), indicating their bids are very competitive.
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- **Johnson & Johnson's** campaign has a very high CTR (0.71%) despite a low win rate, suggesting their creatives are highly effective at capturing user attention.
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## Recommendations
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* **Hyundai:** Analyze bidding strategy to improve win rate and optimize spend.
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* **Leafly:** Continue with the current strategy as it appears to be very effective.
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* **All Advertisers:** Investigate the creative strategies of campaigns with high CTRs to identify best practices.
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- **Hyundai:** Analyze bidding strategy to improve win rate and optimize spend.
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- **Leafly:** Continue with the current strategy as it appears to be very effective.
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- **All Advertisers:** Investigate the creative strategies of campaigns with high CTRs to identify best practices.

extensions/gemini/README.md

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- **`generate`** - Create comprehensive analytics reports
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- Required: `title`, `content`
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- Options: `saveLocalOnly`, `localFilePath`, `shareEmail`
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- **`export_to_sheet`** - Export Rill query results to Google Sheets
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- Required: `title`, `data`
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- Options: `sheetName`, `shareEmail`

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