You signed in with another tab or window. Reload to refresh your session.You signed out in another tab or window. Reload to refresh your session.You switched accounts on another tab or window. Reload to refresh your session.Dismiss alert
| Johnson & Johnson | Johnson & Johnson_GrowthGlow | 27,405.06 | 47,280 | 1,970 | 4.17% | 0.71% |
23
21
24
22
## Key Insights
25
23
26
-
***Hyundai's** campaign has the highest spend, but a relatively low win rate compared to other top campaigns. This suggests they are bidding aggressively but not always winning the auction.
27
-
***Leafly's** campaign has an exceptionally high win rate (67.97%), indicating their bids are very competitive.
28
-
***Johnson & Johnson's** campaign has a very high CTR (0.71%) despite a low win rate, suggesting their creatives are highly effective at capturing user attention.
24
+
-**Hyundai's** campaign has the highest spend, but a relatively low win rate compared to other top campaigns. This suggests they are bidding aggressively but not always winning the auction.
25
+
-**Leafly's** campaign has an exceptionally high win rate (67.97%), indicating their bids are very competitive.
26
+
-**Johnson & Johnson's** campaign has a very high CTR (0.71%) despite a low win rate, suggesting their creatives are highly effective at capturing user attention.
29
27
30
28
## Recommendations
31
29
32
-
***Hyundai:** Analyze bidding strategy to improve win rate and optimize spend.
33
-
***Leafly:** Continue with the current strategy as it appears to be very effective.
34
-
***All Advertisers:** Investigate the creative strategies of campaigns with high CTRs to identify best practices.
30
+
-**Hyundai:** Analyze bidding strategy to improve win rate and optimize spend.
31
+
-**Leafly:** Continue with the current strategy as it appears to be very effective.
32
+
-**All Advertisers:** Investigate the creative strategies of campaigns with high CTRs to identify best practices.
0 commit comments