diff --git a/src/js/10-ketch-consent.js b/src/js/10-ketch-consent.js
deleted file mode 100644
index 6293ef5..0000000
--- a/src/js/10-ketch-consent.js
+++ /dev/null
@@ -1,86 +0,0 @@
-;(function () {
-  'use strict'
-
-  window.analytics.ready(() => {
-    window.ketch('once', 'consent', onKetchConsent)
-    window.ketch('on', 'consent', onKetchConsentGtagTrack)
-    window.ketch('on', 'userConsentUpdated', onKetchConsentUpdated)
-  })
-
-  // If the user is in the US-CA region, change the text of the preference center link
-  // 3/19/25: Disabled this feature due to shifting CA legal requirements. Will re-enable with new textContent if needed
-  // window.ketch('on', 'regionInfo', (regionInfo) => {
-  //   const customTextRegions = ['US-CA']
-  //   if (customTextRegions.includes(regionInfo)) {
-  //     const preferenceCenterLinkElement = document.getElementById('preferenceCenterLink')
-  //     if (preferenceCenterLinkElement) {
-  //       preferenceCenterLinkElement.textContent = 'Do Not Sell My Personal Information'
-  //     }
-  //   }
-  // })
-
-  // If the user is in the default jurisdiction, remove the preference center link
-  window.ketch('on', 'jurisdiction', (jurisdiction) => {
-    if (jurisdiction.includes('default')) {
-      const preferenceCenterContainerElement = document.getElementById('preferenceCenterContainer')
-      if (preferenceCenterContainerElement) {
-        preferenceCenterContainerElement.remove()
-      }
-    }
-  })
-
-  // Once - This will be fired only one time, will initialize all the main features.
-  const onKetchConsent = (consent) => {
-    window.ketchConsent = consent
-    addKetchConsentToContextMiddleware()
-    window.analytics.page()
-    // loadScripts(); // Load any script if we have scripts to fire after ketch consent is fired.
-  }
-
-  // on - Each time the user changes the preferences, save them to the global variable
-  const onKetchConsentUpdated = (consent) => {
-    window.ketchConsent = consent
-  }
-
-  // On - each time the consent is loaded, track it to the gtag event
-  const onKetchConsentGtagTrack = (consent) => {
-    if (window.gtag &&
-        consent.purposes &&
-        'analytics' in consent.purposes &&
-        'targeted_advertising' in consent.purposes
-    ) {
-      const analyticsString = consent.purposes.analytics === true ? 'granted' : 'denied'
-      const targetedAdsString = consent.purposes.targeted_advertising === true ? 'granted' : 'denied'
-
-      const gtagObject = {
-        analytics_storage: analyticsString,
-        ad_personalization: targetedAdsString,
-        ad_storage: targetedAdsString,
-        ad_user_data: targetedAdsString,
-      }
-      window.gtag('consent', 'update', gtagObject)
-    }
-  }
-
-  // Use the analytics.addSourceMiddleware function to include the consent on all the events
-  const addKetchConsentToContextMiddleware = () => {
-    window.analytics.addSourceMiddleware(({ payload, next }) => {
-      if (window.ketchConsent) {
-        const analyticsString = window.ketchConsent.purposes.analytics === true ? 'granted' : 'denied'
-        const targetedAdsString = window.ketchConsent.purposes.targeted_advertising === true ? 'granted' : 'denied'
-
-        payload.obj.properties = {
-          ...(payload.obj.properties || {}),
-          analyticsStorageConsentState: analyticsString,
-          adsStorageConsentState: targetedAdsString,
-          adUserDataConsentState: targetedAdsString,
-          adPersonalizationConsentState: targetedAdsString,
-        }
-        payload.obj.context.consent = {
-          categoryPreferences: window.ketchConsent?.purposes,
-        }
-      }
-      next(payload)
-    })
-  }
-})()
diff --git a/src/js/10-trustarc-consent.js b/src/js/10-trustarc-consent.js
new file mode 100644
index 0000000..ff996fe
--- /dev/null
+++ b/src/js/10-trustarc-consent.js
@@ -0,0 +1,23 @@
+/* eslint-disable */
+window._ibmAnalytics = {
+  "settings": {
+    "name": "DataStax",
+    "tealiumProfileName": "ibm-subsidiary",
+  },
+  "trustarc": {
+    "privacyPolicyLink": "https://www.datastax.com/legal/datastax-website-privacy-policy"
+  },
+  "digitalData.page.services.google.enabled": true
+};
+window.digitalData = {
+  "page": {
+    "pageInfo": {
+      "ibm": {
+        "siteId": "IBM_" + _ibmAnalytics.settings.name,
+      }
+    },
+    "category": {
+      "primaryCategory": "PC230"
+    }
+  }
+};
diff --git a/src/partials/head-scripts.hbs b/src/partials/head-scripts.hbs
index 9e543dd..bea0d1b 100644
--- a/src/partials/head-scripts.hbs
+++ b/src/partials/head-scripts.hbs
@@ -6,8 +6,8 @@ analytics.load("{{this}}");
 </script>
 {{/with}}
 
-{{#with site.keys.ketchSmartTagUrl}}
-<script>!function(){window.semaphore=window.semaphore||[],window.ketch=function(){window.semaphore.push(arguments)};var e=document.createElement("script");e.type="text/javascript",e.src="{{this}}",e.defer=e.async=!0,document.getElementsByTagName("head")[0].appendChild(e)}();</script>
+{{#with site.keys.ibmAnalyticsEnabled}}
+<script src="//1.www.s81c.com/common/stats/ibm-common.js" type="text/javascript" async="async"></script>
 {{/with}}
 
 <script>var uiRootPath = '{{{uiRootPath}}}'</script>