Twitter Cards #69
robmoffat
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Team Posts
Twitter Cards
#69
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I'll be moving a site to github pages soon, and posting posts on LinkedIn. This will save a lot of research time getting the SEO working. Thanks! |
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I'm not the best at Social Media... like a lot of people I'm giving Facebook the swerve completely these days. However, I set up a Twitter account @risk_first to post articles, and I've also been posting on LinkedIn and Hacker News.
Turns out, there's quite a lot you can do to improve the presentation of posts on Twitter. Now, when you post a Risk First article on there, it'll use the Twitter Card to display a summary of the post, which looks like this:
This was pretty hard to get right. You have to have a 2:1 aspect ratio in the images, which can be a pain - if you don't, Twitter crops the image in usually a not-helpful way. I used Kite9 (my diagramming software) to produce an image for each post.
The Risk First Website uses GitHub's built-in Jekyll static-site generator, so I was able to generate the Twitter Cards using the Jekyll metadata on each article.
Then, I use Jekyll SEO Tag to set the header information on the HTML page:
Twitter (and LinkedIn) pick this stuff up and display the appropriate image. I've also generated images for quotes in the articles:
It's doubtful whether any of this will make a blind bit of difference - Twitter seems like it's basically an outrage-machine these days, but it was an interesting piece of work to get done.
Hope someone finds this useful!
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