diff --git a/draft/2024-12-25-this-week-in-rust.md b/draft/2024-12-25-this-week-in-rust.md
index 340bf53e4..8474fda89 100644
--- a/draft/2024-12-25-this-week-in-rust.md
+++ b/draft/2024-12-25-this-week-in-rust.md
@@ -46,6 +46,7 @@ and just ask the editors to select the category.
 * [Avian Physics 0.2](https://joonaa.dev/blog/07/avian-0-2)
 * [Slint 1.9](https://slint.dev/blog/slint-1.9-released)
 * [gitoxide - december 2024](https://github.com/GitoxideLabs/gitoxide/discussions/1738)
+* [`hamming-bitwise-fast`: an unnecessarily fast Hamming Distance implementation using SIMD auto-vectorization](https://emschwartz.me/unnecessary-optimization-in-rust-hamming-distances-simd-and-auto-vectorization/)
 
 ### Observations/Thoughts