diff --git a/src/main.rs b/src/main.rs
index a7d5c270..90f72e80 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -154,9 +154,34 @@ fn robots_txt() -> Option<content::RawText<&'static str>> {
     }
 }
 
-#[get("/")]
-async fn index(version_cache: &Cache<RustVersion>) -> Template {
-    render_index(ENGLISH.into(), version_cache).await
+#[get("/?<uwu>")]
+async fn index(
+    uwu: Option<bool>,
+    version_cache: &Cache<RustVersion>,
+) -> Template {
+    let is_uwu = uwu.unwrap_or(false);
+    render_index_with_uwu(ENGLISH.into(), version_cache, is_uwu).await
+}
+
+async fn render_index_with_uwu(
+    lang: String,
+    version_cache: &Cache<RustVersion>,
+    is_uwu: bool,
+) -> Template {
+    #[derive(Serialize)]
+    struct IndexData {
+        rust_version: String,
+        uwu: bool,
+    }
+
+    let data = IndexData {
+        rust_version: rust_version::rust_version(version_cache).await,
+        uwu: is_uwu,
+    };
+
+    let page = "index";
+    let context = Context::new(page, "", true, data, lang);
+    Template::render(page, context)
 }
 
 #[get("/<locale>", rank = 3)]
diff --git a/static/images/rust-uwu.png b/static/images/rust-uwu.png
new file mode 100644
index 00000000..5a28fcf6
Binary files /dev/null and b/static/images/rust-uwu.png differ
diff --git a/templates/index.html.hbs b/templates/index.html.hbs
index d2978d23..13cf23e6 100644
--- a/templates/index.html.hbs
+++ b/templates/index.html.hbs
@@ -2,7 +2,11 @@
 <header class="mt3 mb6 w-100 mw-none ph3 mw8-m mw9-l center">
   <div class="flex flex-column flex-row-l">
     <div class="w-70-l mw8-l">
-      <h1>{{fluent "rust"}}</h1>
+      {{#if data.uwu}}
+        <img src="/static/images/rust-uwu.png" height="200" alt="Rust uwu image" />
+      {{else}}
+        <h1>{{fluent "rust"}}</h1>
+      {{/if}}
       <h2 class="mt4 mb0 f2 f1-ns">
         {{fluent "tagline" linebreak="<br class='dn db-ns'>"}}
       </h2>