Make clear the target use case for this template

And which other templates you should investigate using if this use case is not
your goal.

Fixes #39

Author: fitzgen

README.md

@@ -1,22 +1,28 @@
-# `rust-webpack-template`
+# 🦀🕸 `rust-webpack-template`
 
-**Kickstart your Rust, WebAssembly, and Webpack project!**
+> **Kickstart your Rust, WebAssembly, and Webpack project!**
+
+This template is designed for creating monorepo-style Web applications with
+Rust-generated WebAssembly and Webpack without publishing your wasm to NPM.
+
+* Want to create and publish NPM packages with Rust and WebAssembly? [Check out
+  `wasm-pack-template`.](https://github.com/rustwasm/wasm-pack-template)
+
+## 🔋 Batteries Included
 
 This template comes pre-configured with all the boilerplate for compiling Rust
 to WebAssembly and hooking into a Webpack build pipeline.
 
-* `npm run start` -- Serve the project locally for
-  development at `http://localhost:8080`.
+* `npm run start` -- Serve the project locally for development at
+  `http://localhost:8080`.
 
-* `npm run build` -- Bundle the project (in production mode)
+* `npm run build` -- Bundle the project (in production mode).
 
-_Note: This project assumes that you have installed [`wasm-pack`](https://github.com/rustwasm/wasm-pack). Since it is needed for webpack-plugin to work._
+## 🚴 Using This Template
 
-## Using This Template
+First, [install `wasm-pack`!](https://rustwasm.github.io/wasm-pack/installer/)
 
-```sh
-cargo install wasm-pack
-```
+Then, use `npm init` to clone this template:
 
 ```sh
 npm init rust-webpack my-app