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Epsilon (Actions) Destination

{% include content/plan-grid.md name="actions" %}

Epsilon{:target="_blank"} is a global advertising and marketing technology company that provides data-driven marketing solutions, helping brands create personalized customer experiences across all channels.

This destination is maintained by Epsilon. For any issues with the destination, contact their Support team.

Getting started

  1. From your workspace's Destination catalog page{:target="_blank"} search for "Epsilon".
  2. Select Epsilon (Actions) and click Add Destination.
  3. Select an existing Source to connect to Epsilon (Actions).
  4. Contact Epsilon support to obtain your Company ID and Company Magic credentials.
  5. Enter the Company ID and Company Magic in the Epsilon destination settings in Segment.

{% include components/actions-fields.html %}

Supported Events

The Epsilon destination supports the following predefined event types:

Mobile App Events

  • First App Open/App Download - Tracks when a user first opens or downloads your mobile app
  • App Open - Tracks subsequent app opens
  • Sign in/Create Account - Tracks user authentication events

E-commerce Events

  • Shop Department View - Tracks when users view product departments
  • Shop Category View - Tracks when users view product categories
  • Shop Subcategory View - Tracks when users view product subcategories
  • Shop Product View - Tracks individual product views
  • Add to Favorites - Tracks when users add products to favorites
  • Add to Saved List - Tracks when users add products to wishlists
  • Add to Cart - Tracks when users add products to their cart
  • Transaction Complete - Tracks completed purchases

Custom Events

  • Custom Event - Allows you to send any custom event with flexible field mapping

Event Data Structure

All events sent to Epsilon include:

Standard Fields

  • Company ID (dtm_cid) - Your Epsilon company identifier
  • Company Magic (dtm_cmagic) - Your Epsilon authentication token
  • Form ID (dtm_fid) - Used to identify app visits vs conversions
  • App ID - Mobile app namespace
  • App Version - Version of your mobile app
  • Device Type - iOS or Android

User Identifiers

  • Device ID - Mobile device identifier (IDFV or Google App Set ID)
  • Advertising ID - Mobile advertising identifier (IDFA or Google Ad ID)
  • User Agent - Device user agent string
  • IP Address - User's IP address
  • Email Hash - Hashed email address (automatically hashed by Segment)
  • Mobile Hash - Hashed phone number (automatically hashed by Segment)
  • User ID - Your internal user identifier

Product Information (for applicable events)

  • Department - Product department
  • Category - Product category
  • Sub Category - Product subcategory
  • Product ID - Unique product identifier
  • Brand - Product brand
  • UPC - Universal Product Code
  • MPN - Manufacturer Part Number

Transaction Information (for conversion events)

  • Transaction ID - Unique order identifier
  • Conversion Value - Total purchase amount (excluding tax/shipping)
  • Currency - ISO 4217 currency code (e.g., USD, EUR)
  • Order Type - Type of order (Delivery, Pickup, etc.)
  • Store Location - For pickup orders, the store location
  • Items - Array of purchased items with quantities, prices, and discounts

Data Processing

Email and Phone Hashing

Segment automatically hashes email addresses and phone numbers using SHA-256 before sending them to Epsilon. You can provide either hashed or unhashed values - Segment will ensure proper hashing.

Device-Specific Mapping

The destination automatically maps device identifiers based on the device type:

  • iOS devices: Uses idfa for device ID and idfv for vendor ID
  • Android devices: Uses google_play_id for device ID and google_app_set_id for vendor ID

Custom Properties

For custom events, you can include additional properties that will be passed through to Epsilon alongside the standard fields.

Preset Mappings

The destination includes preset mappings for common e-commerce events:

Segment Event Epsilon Event Description
Application Installed firstOpen First app open/download
Application Opened appOpen Subsequent app opens
Signed In signIn User authentication
Product Added To Wishlist addSavedList Add to wishlist
Product Added cart Add to cart
Order Completed conversion Purchase completion

These presets automatically map the appropriate Segment event properties to Epsilon's expected field structure.