edits

Author: rchinn1

src/unify/linked-profiles/data-graph.md

@@ -45,7 +45,7 @@ To track what data has been sent to Segment on previous syncs, Segment stores de
 > success ""
 > Before getting started with the Data Graph, be sure to [set up your Snowflake permissions](/unify/linked-profiles/setup-guides/snowflake-setup/). 
 
-To connect your warehouse to the data graph:
+To connect your warehouse to the Data Graph:
 
 1. In your Segment workspace, navigate to **Unify**, and select **Data Graph**.
 - This should be a Unify space with Profiles Sync already set up.
@@ -102,7 +102,7 @@ profile {
 
 #### Entity
 
-An entity is a stateful representation of a business object. The entity corresponds to a table in the warehouse that represents that entity. 
+An entity is a stateful representation of a business object. The entity corresponds to a table in the warehouse that represents the entity. 
 
 
 | Parameters     | Definition                                                           |
@@ -144,8 +144,7 @@ Use the following relationship, parameters, and examples to help you relate enti
 
 A profile can be related to an entity in two ways:
 1. With an `external_id`: Define the external ID that will be used to join the profile with your entity.
-     - `type`: Identify the external ID type (`email`, `phone`, `user id`).
-     - This corresponds to the `external_id_type` column in your `external_id_mapping` table.
+     - `type`: Identify the external ID type (`email`, `phone`, `user id`). This corresponds to the `external_id_type` column in your `external_id_mapping` table.
      - `join_key`: This is the column on the entity table that you are matching to the external identifier.
 2. With a `trait`: Define a profile trait that will be used to join the profile with your entity.
      - `name`: The trait name that corresponds to a column name in your `profile_traits_updates` table.

src/unify/linked-profiles/linked-audiences.md

@@ -31,7 +31,7 @@ Below are some example use cases to help you learn more about Linked Audiences.
 ### Build an audience of cat owners
 
 Build an audience with `Households` and `Pets` where:
-- `pets.type` equals "cat".
+- `pets.type` equals "cat"
 
 In the Data Graph, `Households` and `Pets` are defined as entities and are represented as separate tables in your data warehouse.