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src/protocols/transform/index.md

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## What is a Transformation?
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With Transformations, you can change data as it flows through Segment to either correct bad data or customize data for a specific destination. Change event and property names to align events with your Tracking Plan, or to conform to a destination-specific requirement. For example, a Transformation could be created to change an event name from `completed_order` to `Order Completed` to conform to [Segment's ecommerce spec](/docs/connections/spec/ecommerce/v2/#order-completed).
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With Transformations, you can change data as it flows through Segment to either correct bad data or customize data for a specific destination. Change event and property names to align events with your Tracking Plan, or to conform to a destination-specific requirement. For example, you can create a Transformation to change an event name from `completed_order` to `Order Completed` to conform to [Segment's ecommerce spec](/docs/connections/spec/ecommerce/v2/#order-completed).
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You can also use [Segment's Public API](https://docs.segmentapis.com/tag/Transformations){:target="_blank"} to transform events, properties, and property values for many [use cases](#use-cases).
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### Other important notes
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- **Transformations cannot be applied retroactively:** They only apply to data moving forward. However, you can manually extract and re-send (or even [Replay](/docs/guides/what-is-replay)) events through a source with an active destination Transformation, which will send the transformed events to your destinations.
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- **Transformations are only available to Protocols customers:** If you're interested in this feature, contact your Account Executive or CSM to learn more about the Protocols package.
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- **Transformations are available to Protocols customers:** If you're interested in this feature, contact your Account Executive or CSM to learn more about the Protocols package.
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- **Source-level transformations are irrevocable:** When applied at the source, a transformation permanently changes the structure of the event. The original events are not easily recoverable or [Replayable](/docs/guides/what-is-replay). Assume that transformed data cannot be recovered.
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- **Device-mode destinations are NOT supported:** Source scoped transformations will **only** apply to cloud-mode destinations, warehouses, and S3 destinations. Destination scoped transformations will **only** apply to cloud-mode destinations.
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- **Add a new property name and assign a value:** If you want to create a new property and set a static value, use [Segment's Public API](https://docs.segmentapis.com/tag/Transformations){:target="_blank"} to create `new_property: static_value`. This transformation is in beta.
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<!-- hiding this transformation until it's available
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{% comment %}
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- **Change property value casing:** Transform property value casing to lowercase, uppercase, or title case. For example, Transform the property value `united states` to `USA` to remain consistent with your data tracking.
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-->
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{% endcomment %}
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> note ""
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> info ""
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> Segment displays an error if the following property conflicts occur:
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> - You create a property value transformation when one already exists for the same property value.
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> - Two property paths in `propertyValueTransformations` are the same.

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