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src/connections/destinations/catalog/facebook-pixel-server-side/index.md

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@@ -76,8 +76,7 @@ This approach provides a redundancy that ensures maximum signal reliability. Eve
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#### Match rate considerations
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For this option to work best, you must pass the same `external_id` from both the browser and the server sources.
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To achieve this, go to your Facebook Pixel destination settings in Segment and enable the **Enable Advanced Matching** and **Use User ID or Anonymous ID as External ID** settings. By default the Facebook Conversions API destination uses the `userId` (or `anonymousId` if not present) to set the `external_id`, so when you set up Facebook Pixel to use the same settings, Facebook can then match the users.
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For this option to work best, the same `external_id` needs to be passed from the browser and the server. To achieve this, go to your Facebook Pixel destination settings in Segment and enable the **Enable Advanced Matching** and **Use User ID or Anonymous ID as External ID** settings. By default the Facebook Conversions API destination uses the `userId` (or `anonymousId` if not present) to set the `external_id`, so when you set up Facebook Pixel to use the same settings, Facebook can then match the users.
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You can also increase the match rate for events from a server source by sending [user traits in the context object of the track events](#default-mappings-to-facebook-properties). You can also collect other fields from the browser, such as `userAgent`, `ip` address, and [Facebook's parameters (fbp, fbc)](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/fbp-and-fbc) and pass them to the server, and manually add them to the events.
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#### Match rate considerations
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For this option to work best, the same `external_id` needs to be passed from the browser and from the server. To achieve this, go to your Facebook Pixel destination settings in Segment and enable the **Enable Advanced Matching** and **Use User ID or Anonymous ID as External ID** settings. By default the Facebook Conversions API destination uses the `userId` (or `anonymousId` if not present) to set the `external_id`, so when you set up Facebook Pixel to use the same settings, Facebook can then match the users.
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For this option to work best, the same `external_id` needs to be passed from the browser and the server. To achieve this, go to your Facebook Pixel destination settings in Segment and enable the **Enable Advanced Matching** and **Use User ID or Anonymous ID as External ID** settings. By default the Facebook Conversions API destination uses the `userId` (or `anonymousId` if not present) to set the `external_id`, so when you set up Facebook Pixel to use the same settings, Facebook can then match the users.
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You can also increase the match rate for events from a server source by sending [user traits in the context object of the track events](#default-mappings-to-facebook-properties). You can also collect other fields from the browser, such as `userAgent`, `ip` address, and [Facebook's parameters (fbp, fbc)](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/fbp-and-fbc) and pass them to the server, and manually add them to the events.
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