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Copy file name to clipboardExpand all lines: src/connections/destinations/catalog/actions-braze-cohorts/index.md
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Segment's Braze Cohorts destination syncs Engage audiences to Braze as cohorts. This is a more scalable alternative to storing audience subscription in user-level attributes in Braze. It also is more efficient as audiences are uploaded as a list, as opposed to individual events.
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> info ""
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> The Braze Cohorts destination is in beta and is in active development. Some functionality may change before it becomes generally available.
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## Getting started
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Before connecting to the Braze Cohorts destination, you must have a [Braze](https://dashboard-01.braze.com/sign_in){:target="_blank"} account and an Ad Account ID.
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