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Adding docs for MS Bing Ads and conversions
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---
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title: Microsoft Bing Ads Audiences Destination
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id: 68bff47aa7bba4dd200b450a
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beta: true
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---
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{% include content/plan-grid.md name="actions" %}
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[Microsoft Bing Ads Audiences](https://ui.ads.microsoft.com//?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank”} lets you sync audience data from your Segment source to Microsoft Advertising. Bing Ads allows you to deliver personalized ads to users across Microsoft platforms using Microsoft's audience targeting tools.
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## Getting started
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1. From your workspace's [destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog){:target="_blank”} search for "Ms Bing Ads Audiences".
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2. Select Ms Bing Ads Audiences and click **Add destination**.
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3. Select an existing source to connect to the destination.
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4. Give the destination a name and click **Create destination**.
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5. Connect your Microsoft account. Ensure that you grant Segment permissions to access your Microsoft account *(you can disconnect this later).
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6. In **Basic Settings**, enter the **Customer Account ID** and **Customer ID**.
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7. Go to the **Mappings** tab to configure the mappings settings.
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8. Toggle **Enable Destination** on to activate the integration.
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{% include components/actions-fields.html %}
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---
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title: Microsoft Bing CAPI Destination
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id: 68b82be249b48bae343517c7a
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beta: true
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---
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{% include content/plan-grid.md name="actions" %}
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[Microsoft Bing Conversions API (CAPI)](https://ui.ads.microsoft.com//?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank”} allows you to track offline conversions with enhanced customer attribution data, enabling cross-device and cross-platform conversion attribution. Offline conversions let you measure actions that happen outside of your website, such as in-store purchases driven by ad clicks.
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## Getting started
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1. From your workspace's [destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog){:target="_blank”} search for "Microsoft Bing CAPI".
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2. Select Microsoft Bing CAPI and click **Add destination**.
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3. Select an existing source to connect to the destination.
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4. Give the destination a name and click **Create destination**.
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5. In **Basic Settings**, enter the Bing **UetTag** and **ApiToken**.
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> * To find the UET tag, see Microsoft's steps on [how to create a UET tag](https://help.ads.microsoft.com/#apex/3/en/56682/2-500){:target="_blank"}.
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> * To generate the API token, contact Microsoft support or fill out a [request form](https://forms.office.com/Pages/ResponsePage.aspx?id=v4j5cvGGr0GRqy180BHbRwMZAe0PcMxHmZ0AjDaNRmxUM0o5UURRVktCRkxHNEFLTVNYQjI3NDNBUS4u){:target="_blank"}.
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6. Toggle **Enable Destination** on to start sending data to Microsoft Bing CAPI from Segent.
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{% include components/actions-fields.html %}
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