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src/connections/destinations/catalog/adwords-remarketing-lists/index.md

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- **Lookback window allowed**: Yes
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- **Identifiers required** : Email or Mobile Device ID (IDFA)
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- **Identifiers accepted** : Email and Mobile Device ID (IDFA)
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- **Client or Server-Side Connection**: Server-side
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- **Client or server-side Connection**: Server-side
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- **Minimum audience size required**: 100
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## Use cases: known users
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You can use Engage to create a detailed profile of your most loyal customers (sometimes called a “seed audience”) and then send this list of customers to Google. In Google, you can then use Google's [Similar Audience](https://support.google.com/google-ads/answer/7151628?hl=en-AU){:target="_blank”} features to find similar users to target. For example, you might want to create a group of high-value users who have spent a certain amount of money on your product, and then use Similar Audiences to find users who might also spend that much.
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> note ""
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> **Note:** A “seed audience” must have at least 100 members for Google's Similar Audience feature to function.
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> A “seed audience” must have at least 100 members for Google's Similar Audience feature to function.
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### Remarketing audiences

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