DOC-114 init

Author: markzegarelli

src/_data/sidenav/main.yml

@@ -255,8 +255,15 @@ sections:
     title: Computed Traits
   - path: /personas/sql-traits
     title: SQL Traits
-  - path: /personas/audiences
-    title: Audiences
+  - section_title: Audiences
+    slug: /personas/audiences
+    section: 
+      - path: /personas/audiences
+        title: Overview
+      - path: /personas/audiences/account-audiences
+        title: Account-level Audiences
+  # - path: /personas/audiences
+  #   title: Audiences
   - path: /personas/using-personas-data
     title: Using Personas data
   - path: /personas/warehouses

src/personas/audiences/account-audiences.md

@@ -0,0 +1,19 @@
+---
+title: Account-level Audiences
+redirect_from: '/personas/audiences'
+---
+
+Account-level audiences are Personas audiences for businesses that sell to other businesses. They return the set of accounts which match a combination of account-level traits, user-level traits, and user events. You can sync these accounts and associated users with downstream destinations.
+
+You acn use account-level audiences to in the following use cases:
+- Identify a set of at-risk accounts based on associated users' log in patterns, and flag them in your customer service application
+- Identify a set of trial accounts which would benefit from a paid plan based on their use, and flag those in your CRM application
+- Create an email list of all users in accounts showing high adoption of a specific feature to aid in recruiting for user research
+
+> info ""
+> Account-level audiences are available to workspaces on a **Personas Advanced** plan. If you're an existing Segment customer on a Personas Advanced plan, contact your Customer Success Manager for access to Account-level audiences. If you're a new customer, or do not have a CSM, [request a demo](https://segment.com/demo/).
+
+| Use case | Required features | Detailed description |
+| -------- | ----------------- | -------------------- |
+| 
+

src/personas/audiences.md renamed to src/personas/audiences/index.md

@@ -1,5 +1,6 @@
 ---
-title: Personas Audiences
+title: Personas Audiences Overview
+redirect_from: '/personas/audiences'
 ---
 
 Audiences allow you to define cohorts of users or accounts based on their event behavior and traits that Segment then keeps up-to-date over time. Audiences can be built from your core **tracking events**, **traits**, or **computed traits**. These audiences can then be synced to hundreds of destinations and are available using the [Profile API](/docs/personas/profile-api).