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The Rokt-Segment destination optimizes campaign performance by integrating conversion attribution for Rokt Ads. By integrating this conversion data, you’ll unlock a suite of intelligent tools that learn from every conversion, constantly making adjustments to improve campaign targeting and bidding.
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The Rokt destination optimizes campaign performance by integrating conversion attribution for Rokt Ads. By integrating this conversion data, you’ll unlock a suite of intelligent tools that learn from every conversion, constantly making adjustments to improve campaign targeting and bidding.
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This destination is maintained by Rokt. If you have any issues, please contact [Rokt support team](https://rokt.atlassian.net/servicedesk/customer/portal/20/group/98).
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This destination is maintained by Rokt. If you have any issues, please contact the [Rokt support team](https://rokt.atlassian.net/servicedesk/customer/portal/20/group/98){:target="_blank"}.
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## Getting Started
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@@ -14,15 +14,15 @@ This destination is maintained by Rokt. If you have any issues, please contact [
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3. Choose which source should send data to the “Rokt Integration” destination.
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4. Enter the API key provided to you by your Rokt Account manager. If you haven't received your login credentials, please reach out to them.
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Once you've entered the API credentials for Rokt, the chosen source will send data through to Rokt's API.
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Once you've entered the API credentials for Rokt, the chosen source sends data through to Rokt's API.
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## Supported Methods
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Rokt supports the `track` API call, which can be used to send data to Rokt:
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### Track
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The `track` API call is how you record any actions your users perform, along with any properties that describe the action. Read more [here](https://segment.com/docs/connections/spec/track/).
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The `track` API call is how you record any actions your users perform, along with any properties that describe the action. [Learn more about the track call](/docs/connections/spec/track/).
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